The New Year resolution: Why December is ideal for an annual check up
The perfect time to complete a B2B data cleanse may not exist, but the end of the year may be the closest thing. The slowdown of sales and marketing activity…
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How will the scrapping of GDPR impact B2B marketing
In early October, at the Conservative Party conference in Birmingham the Secretary for Digital, Culture Media and Sport, Michelle Donelan announced plans to scrap the General Data Protection Regulation (GDPR)…
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Launching a new show? Follow these data tips to help make it a success
A visitor marketing database needs to be 10 to 15 times larger than the targeted attendance rates. When launching a new trade show, there are so many elements which need…
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Think email marketing is dead? You’re dead wrong
We’ve all heard it at some point, email marketing is out, and social media is in. Although social media is splitting marketing budgets, email isn’t going anywhere and still remains…
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