The hidden costs of working with poor data
“Without quality data, your data science is worthless.” – Michael Stonebraker, MIT professor and data scientist The quality of B2B data can make or break a business. Gartner, a research…
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Marketing Consultants: 3 easy ways B2B data will help clients’ ROI
Your clients have never faced so many pathways for marketing their companies. It’s often overwhelming for them to breakdown so much choice in a competitive market when looking for consultancies.…
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Getting started with marketing data? The secrets to getting it right first time
WHAT AM I USING AS A DATABASE? The first thing which should be considered when building a marketing data portfolio is the digital infrastructure used by your organisation. Whether you…
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Marketing Data: To bulk buy or bespoke build
HOW DOES A CUSTOM DATA BUILD MATCH UP TO A LARGE BULK SUPPLIER? Today, it’s easier than ever to find and purchase bulk volumes of data from a host of…
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