For B2B marketers and business owners, growing a reliable subscriber base — whether for marketing, newsletters, or gated content — is essential for sustainable revenue. But with inboxes flooded and…
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If you’re using a bulk data provider like ZoomInfo or Cognism, chances are you’re throwing money down the drain. These platforms promise massive contact lists, but in reality, you end…
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The New Year brings fresh opportunities for B2B marketers. January is prime time for new business as budgets reset, strategies launch, and decision-makers actively seek solutions to meet their goals.…
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Using bulk data providers like ZoomInfo and RocketReach can offer significant advantages for businesses. Whilst their millions of records for a low cost may seem too good to be true,…
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In the fast-evolving landscape of B2B events, standing out in a crowded market requires strategic and data-driven marketing efforts. One of the most effective ways to enhance these efforts is…
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“Without quality data, your data science is worthless.” – Michael Stonebraker, MIT professor and data scientist The quality of B2B data can make or break a business. Gartner, a research…
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Your clients have never faced so many pathways for marketing their companies. It’s often overwhelming for them to break down so many choices in a competitive market when looking for…
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Today, it’s easier than ever to find and purchase bulk volumes of data from a host of large providers. For a significant but not unreasonable cost, a B2B marketing team…
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What should I use as a database? The first thing which should be considered when building a marketing database is the digital infrastructure used by your organisation. Whether you are…
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What is a target audience universe? A ‘target audience universe’ refers to the total population of organisations or individuals who share common characteristics that make them potential customers for a…
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