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Category: Data Enrichment

 The hidden costs of working with poor data
March 14, 2023Data Build

The hidden costs of working with poor data

“Without quality data, your data science is worthless.” – Michael Stonebraker, MIT professor and data scientist The quality of B2B data can make or break a business. Gartner, a research…

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 The New Year resolution: Why December is ideal for an annual check up
November 15, 2022Data Enrichment

The New Year resolution: Why December is ideal for an annual check up

The perfect time to complete a B2B data cleanse may not exist, but the end of the year may be the closest thing. The slowdown of sales and marketing activity…

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 Categorisation – Why it’s a must have for your data
August 16, 2021Data Enrichment

Categorisation – Why it’s a must have for your data

Categorisation is key to getting the most value out of your data. Having a list of tens of thousands of names and their respective executive emails is a huge resource…

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 Defining and better targeting your industry sector
April 29, 2021Data Enrichment

Defining and better targeting your industry sector

Establishing your target ‘universe’ of organisations within the sector(s) you operate, is key to being in control of your data and your business. If for example, you target the Legal…

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Recent Posts

  • The hidden costs of working with poor data
  • Marketing Consultants: 3 easy ways B2B data will help clients’ ROI
  • Look out for these key B2B data trends in 2023
  • The New Year resolution: Why December is ideal for an annual check up
  • How will the scrapping of GDPR impact B2B marketing
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The hidden costs of working with poor data

The hidden costs of working

Marketing Consultants: 3 easy ways B2B data will help clients’ ROI

Marketing Consultants: 3 easy ways

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