The 5 Cs of effective B2B data management
If your company is struggling to keep on top of its ever-expanding database, then it’s far from alone. According to Forbes magazine, over 95% of businesses face the need to…
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The hidden costs of working with poor data
“Without quality data, your data science is worthless.” – Michael Stonebraker, MIT professor and data scientist The quality of B2B data can make or break a business. Gartner, a research…
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Your New Year’s Resolution: Why December is ideal for an annual data check-up
The perfect time to complete a B2B data cleanse may not exist, but the end of the year may be the closest thing. The slowdown of sales and marketing activity…
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Defining and better targeting your industry sector
Establishing your target ‘universe’ of organisations within the sector(s) you operate, is key to being in control of your data and your business. If for example, you target the Legal…
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