The hidden costs of working with poor data
“Without quality data, your data science is worthless.” – Michael Stonebraker, MIT professor and data scientist The quality of B2B data can make or break a business. Gartner, a research…
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The New Year resolution: Why December is ideal for an annual check up
The perfect time to complete a B2B data cleanse may not exist, but the end of the year may be the closest thing. The slowdown of sales and marketing activity…
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Categorisation – Why it’s a must have for your data
Categorisation is key to getting the most value out of your data. Having a list of tens of thousands of names and their respective executive emails is a huge resource…
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Defining and better targeting your industry sector
Establishing your target ‘universe’ of organisations within the sector(s) you operate, is key to being in control of your data and your business. If for example, you target the Legal…
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