Guides
Data Guides
In-depth, step-by-step guides on building, maintaining and using a B2B database, with dedicated guides for event organisers and trade associations.
Explore the data guides
Resources · Guides, tools and insights
Practical guides, tools and articles to help you understand the audience you have, find the audience you're missing and plan your campaigns with confidence. Whether you manage a database every day or you're just getting started, it's all free to read.
The resource hub
Start with the question you're trying to answer. Each resource is written for marketers, event teams and data managers, not just data specialists.
Guides
In-depth, step-by-step guides on building, maintaining and using a B2B database, with dedicated guides for event organisers and trade associations.
Explore the data guidesFree download
Your week-by-week plan for event data, from the historical audit 24 weeks out to ROI analysis after the show.
See what's insideBlog
Our blog on audience data, event marketing and market coverage: what your data can tell you, and what to do about it.
Read The Data BriefReference
Don't know your CCPA from your GDPR? Plain-English definitions of the data terms you'll come across.
View the data glossaryFree tool
A quick, visual way to explore data for event footfall and audience analysis.
Try the free heat mapAnswers
Common questions about how we work, what we deliver and how projects run.
Find your answersFree download · Event Data Calendar
An event lives and dies by its data. The Event Data Calendar sets out the data tasks that matter across the event cycle, so audits, cleansing, new data builds and segmentation happen in time to make a difference.
Event Data Calendar
Download for free24–18 weeks out
Audit last year's exhibitor and visitor data, cleanse and replenish it, and plan your enrichment.
18–12 weeks out
Build new contacts that fit your event and segment exhibitor and visitor audiences for targeting.
10–6 weeks out
Top up thin segments, optimise campaign and suppression lists and match visitors to exhibitor targets.
5–1 weeks out
Validate registrations, target high-value non-registrants and prepare exhibitor data packages.
1–4 weeks after
Consolidate event data, categorise it for next year and measure what your data quality delivered.
Data guides
Practical, how-to guides written from the projects we deliver. Pick a starting point, or go straight to the guides for your sector.
From reading to doing
Know your data. Know your audience. Know your market.
Get your audience accurate, segmented and ready before your next launch.
See exactly who's in your database, by role, seniority, sector and organisation type.
Keep the database you've built complete, current and ready to use.
Map your market, see who you're not reaching and build the prospects you're missing.
FAQs
Anyone responsible for growing or using a B2B audience: marketing and event teams, audience development managers, CRM and data managers, and people at trade associations and B2B publishers. You don't need a data background to use them.
Yes. Our guides, the Event Data Calendar, the glossary and the blog are free to read and download.
Start with An Introduction to B2B Data in 3 Easy Steps, then keep the Data Glossary to hand for any terms you're unsure of. If you run events, the Event Data Calendar is the quickest way to see what needs doing and when.
The guides are in-depth, step-by-step resources on a single topic. The Data Brief is our blog, with shorter articles on current questions in audience data, event marketing and market coverage.
Yes. Tell us what you're trying to achieve and we'll look at the audience you have, show you where the gaps are and suggest where to focus. If it helps, we can then do the work for you.
Our team is happy to talk it through. Tell us what you're working on and we'll share what we'd look at first. No obligation.