The hidden costs of working with poor data
“Without quality data, your data science is worthless.” – Michael Stonebraker, MIT professor and data scientist The quality of B2B data can make or break a business. Gartner, a research…
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The New Year resolution: Why December is ideal for an annual check up
The perfect time to complete a B2B data cleanse may not exist, but the end of the year may be the closest thing. The slowdown of sales and marketing activity…
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The utilisation of AI in the future of data cleansing
HOW AI WILL TRANSFORM DATA CLEANSING The Data Business is the latest service provider to have undertaken the step into the future of Artificial Intelligence (AI) support with the development…
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Top 5 practices for effective B2B data management
Cleanse, Classify, Centralise, Continuously Process (with consistency), Securitise (and be GDPR compliant) CLEANSE: Data in poor health is a drain on resource and costly. Campaign results will suffer and revenues…
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