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Category: Data Cleanse

 The hidden costs of working with poor data
March 14, 2023Data Cleanse

The hidden costs of working with poor data

“Without quality data, your data science is worthless.” – Michael Stonebraker, MIT professor and data scientist The quality of B2B data can make or break a business. Gartner, a research…

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 The New Year resolution: Why December is ideal for an annual check up
November 15, 2022Data Cleanse

The New Year resolution: Why December is ideal for an annual check up

The perfect time to complete a B2B data cleanse may not exist, but the end of the year may be the closest thing. The slowdown of sales and marketing activity…

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 The utilisation of AI in the future of data cleansing
March 2, 2022Data Cleanse

The utilisation of AI in the future of data cleansing

HOW AI WILL TRANSFORM DATA CLEANSING The Data Business is the latest service provider to have undertaken the step into the future of Artificial Intelligence (AI) support with the development…

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 Top 5 practices for effective B2B data management
April 1, 2021Data Cleanse

Top 5 practices for effective B2B data management

Cleanse, Classify, Centralise, Continuously Process (with consistency), Securitise (and be GDPR compliant) CLEANSE: Data in poor health is a drain on resource and costly. Campaign results will suffer and revenues…

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Recent Posts

  • The hidden costs of working with poor data
  • Marketing Consultants: 3 easy ways B2B data will help clients’ ROI
  • Look out for these key B2B data trends in 2023
  • The New Year resolution: Why December is ideal for an annual check up
  • How will the scrapping of GDPR impact B2B marketing
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The hidden costs of working with poor data

The hidden costs of working

Marketing Consultants: 3 easy ways B2B data will help clients’ ROI

Marketing Consultants: 3 easy ways

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