The 9 Golden Rules for Building a High-Impact Event Database
In the B2B event world, having a great event concept and stellar speakers isn’t enough. The true foundation of event success lies in your database—yet 68% of B2B event owners…
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Why B2B Events Should Consider a Bespoke Visitor Data Build for Their Marketing Outreach
In the fast-evolving landscape of B2B events, standing out in a crowded market requires strategic and data-driven marketing efforts. One of the most effective ways to enhance these efforts is…
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How event marketers can find an extra 16 hours a week
One of the biggest challenges to event marketers is building their show’s exact target visitor audience. This isn’t helped by the diversity of the sector, so many unique events each…
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How to speak the language of events
Carrying out an event – no matter the size – is no easy task, but understanding some of the terms used before, during, and after the occasion makes it a…
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Revealing the problems event owners face with data
Event owners have a complex relationship with the B2B data used for visitor and exhibitor promotions. This data is crucial to the success of an event, if built and managed…
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Launching a new show? Follow these data tips to make it a success
When launching a new show, there are so many elements which need to be considered for its immediate and ongoing success. One of the most important factors clearly, is the…
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5 B2B event marketing ideas to take your new show to the next level
Launching a new event takes months of hard work but no matter how perfectly planned it is, it won’t sell itself. With new shows launching every day, it can be…
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A return to events
THOUGHTS ON DATA’S ROLE IN B2B EVENTS’ POST-PANDEMIC RECOVERY In March 2022, two years after our last in-person exhibition, The Data Business made a return to its first in-person B2B…
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