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Canterbury, Kent

Category: Events Sector

 Launching a new show? Follow these data tips to help make it a success
September 7, 2022Events Sector

Launching a new show? Follow these data tips to help make it a success

A visitor marketing database needs to be 10 to 15 times larger than the targeted attendance rates. When launching a new trade show, there are so many elements which need…

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 A return to events
March 16, 2022Events Sector

A return to events

THOUGHTS ON DATA’S ROLE IN B2B EVENTS’ POST-PANDEMIC RECOVERY In March 2022, two years after our last in-person exhibition, The Data Business made a return to its first in-person B2B…

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The hidden costs of working with poor data

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