The Email Formula Behind Every Fast-Growing Event
If you’re an event marketer, chances are email is your most powerful tool—and possibly your most underused one. Yes, social is shiny. Yes, paid media has its place. But when…
Read MoreIf you’re an event marketer, chances are email is your most powerful tool—and possibly your most underused one. Yes, social is shiny. Yes, paid media has its place. But when…
Read MoreLet’s be honest—your VIP programme is only as good as your data. Every event marketer wants more VIPs walking through their doors: the high-value buyers, key decision-makers, and industry leaders…
Read MoreIf you’re an event organiser or B2B marketer running trade shows, conferences or expos, you know the sheer volume of data involved. Registrations, leads, sponsors, footfall tracking, badge scans, post-event…
Read MoreYour Old List Isn’t Dead – It’s a Goldmine How B2B Event Marketers Can Unlock Growth from Existing ContactsBy Barnaby West, Commercial Director Here’s a truth I’ve learnt after years…
Read MoreIf you’ve been in event marketing for a while, you’ve probably wrestled with the beast that is database fragmentation and duplication. With years of visitor, registration, and marketing data piling…
Read MoreWhen planning and marketing events, it’s easy to get caught up in the buzz—securing sponsors, managing speakers, and ensuring everything runs smoothly. But let’s not forget the most critical asset…
Read MoreAny showrunner or event owner will tell you that a successful event is measured by the number of meaningful interactions between visitors and exhibitors. A tailored database of high-value clients…
Read MoreIntroduction: The Event Data Dilemma B2B event organisers sit on a treasure trove of data—attendee lists, session preferences, engagement metrics—but let’s face it, it’s often underutilised. Instead of being a…
Read MoreEfficient post-event data management is essential to turn visitors into actionable insights and revenue opportunities. 58% of exhibitors and sponsors say poor attendee data quality is a concern when investing…
Read MoreToday’s successful B2B events and trade shows rely on more than great speakers or excellent logistics; they require sharp insights, targeted outreach, and seamless collaboration. At the heart of this…
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