How to fix common data challenges in the media industry
The media industry is bigger than it has ever been, with the rise of the internet and digital media seeing an explosion in the ways companies can reach their audiences.…
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GDPR: B2B vs B2C – What you need to know
The most common questions we get asked by new and prospective clients are focused on GDPR. It’s no surprise as the regulations are poorly explained and little understood by many.…
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How will the scrapping of GDPR impact B2B marketing
In early October, at the Conservative Party conference in Birmingham the Secretary for Digital, Culture Media and Sport, Michelle Donelan announced plans to scrap the General Data Protection Regulation (GDPR)…
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Best GDPR practices for B2B marketing
The General Data Protection Regulation (GDPR) is the most comprehensive data protection law passed to date (introduced in 2016) and has been enforceable since 2018. For those involved in B2B…
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