
Here’s What You Weren’t Taught About GDPR
When it comes to GDPR, many marketers have never been taught the difference between the rules for B2C and B2B communications. While B2C marketing usually requires explicit consent, B2B marketing…
Read MoreWhen it comes to GDPR, many marketers have never been taught the difference between the rules for B2C and B2B communications. While B2C marketing usually requires explicit consent, B2B marketing…
Read MoreIn the world of B2B, data is the lifeblood that powers sales, marketing, and operations. Yet, as businesses collect and manage massive amounts of customer and prospect data, they also…
Read MoreIntroduced in 2016 and enforced in 2018, the General Data Protection Regulation (GDPR) is the most comprehensive data protection law passed to date. For those involved in B2B marketing, there…
Read MoreThe media industry is bigger than it has ever been, with the rise of the internet and digital media seeing an explosion in the ways companies can reach their audiences.…
Read MoreThe most common questions we get asked by new and prospective clients are focused on GDPR. It’s no surprise as the regulations are poorly explained and little understood by many.…
Read MoreIn early October, at the Conservative Party conference in Birmingham the Secretary for Digital, Culture Media and Sport, Michelle Donelan announced plans to scrap the General Data Protection Regulation (GDPR)…
Read MoreAs a B2B organisation getting to grips with GDPR… don’t throw the baby out with the data. Still as confused as a cow on AstroTurf with GDPR? When looking specifically…
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