Revealing the problems event owners face with data
Event owners have a complex relationship with the B2B data used for visitor and exhibitor promotions. This data is crucial to the success of an event, if built and managed…
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Launching a new show? Follow these data tips to make it a success
When launching a new show, there are so many elements which need to be considered for its immediate and ongoing success. One of the most important factors clearly, is the…
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5 B2B event marketing ideas to take your new show to the next level
Launching a new event takes months of hard work but no matter how perfectly planned it is, it won’t sell itself. With new shows launching every day, it can be…
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A return to events
THOUGHTS ON DATA’S ROLE IN B2B EVENTS’ POST-PANDEMIC RECOVERY In March 2022, two years after our last in-person exhibition, The Data Business made a return to its first in-person B2B…
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