Faster delivery
Reduce the time needed to research, categorise, validate and prepare large datasets.
THE FRAMEWORK
The intelligence behind our data services.
Businesses depend on accurate, complete and relevant information to reach customers, understand their audiences and discover opportunities for growth.
But preparing large datasets can involve considerable manual research, verification, categorisation and administration.
TDB-AI was developed to make these activities faster, more consistent and scalable, while maintaining the quality and personal service our clients expect.
You don't need another platform to operate. You need quality data delivered by people who understand your business.
01
Purpose-built intelligence
Developed around real B2B research, data-management and audience challenges.
02
Intelligent automation
Handles repetitive classification, enrichment, validation and segmentation workflows.
03
Human quality control
Experienced specialists review exceptions, oversee delivery and apply professional judgement.
04
Commercially useful outcomes
Produces structured, relevant datasets that help businesses target, understand and grow their audiences.
WHY IT MATTERS
Smarter processing. Stronger outcomes.
The value of TDB-AI is not simply how much data it can process. It is what that efficiency allows our clients to achieve.
Greater consistency
Apply structured classification and processing rules consistently across thousands of records.
Better use of budget
Reduce repetitive manual processing and direct more resources towards valuable audience growth.
Human expertise
Keep experienced specialists involved in defining requirements, reviewing exceptions and assuring quality.
Scalable services
Make larger and more complex data projects practical without relying entirely on additional manual processing.
More precise targeting
Transform complex information into relevant, structured audience segments that support better marketing decisions.
THE TECHNOLOGY Five connected capabilities.
Five connected capabilities.
One intelligent framework.
TDB-AI combines specialised automation capabilities that support every stage of preparing, understanding and improving your B2B data.
01 Classify Structure data
02 Enrich Complete records
03 Validate Check quality
04 Segment Define audiences
05 Map Reveal opportunities
Five connected capabilities working individually or together to support our specialist data services.
01 / CLASSIFY
Make sense of your data.
Automatically classify organisations and contacts by business sector, organisation type, job function and seniority.
Create consistent categories that make your database easier to analyse, filter and target.
Example: Identify senior decision-makers within specific industries.
02 / ENRICH
Unlock more from what you have.
Strengthen incomplete records with relevant information from available data sources, websites and public records.
Improve the completeness and usefulness of the data you have already invested in.
Example: Add missing organisation details, classifications and geographic information.
03 / VALIDATE
Build confidence in your data.
Support automated email validation and data-verification processes to identify inaccurate or potentially unusable records.
Flag uncertain results for additional specialist investigation where required.
Example: Assess email validity before launching a marketing campaign.
04 / SEGMENT
Turn records into audiences.
Transform large databases into structured and commercially relevant audience segments.
Apply The Data Business's established taxonomy or categorise records using your own classification framework and naming conventions.
Example: Segment contacts by decision-making seniority, function, sector or organisation type.
05 / MAP & UNDERSTAND
Discover the bigger picture.
Support UMap and our wider audience intelligence services through automated research, classification and enrichment.
Help organisations understand audience composition, assess market coverage and identify potential areas for growth.
Example: Identify organisations missing from an event's target audience.
OUR DIFFERENCE Powerful automation.
Powerful automation.
Accountable people.
Technology makes complex data processing faster. Human expertise ensures the output remains relevant to your requirements.
INTELLIGENT AUTOMATION
The power of TDB-AI
Automated research, classification, enrichment, verification and segmentation.
Designed to process large volumes of information efficiently and consistently.
HUMAN OVERSIGHT
The expertise of our team
Project scoping, research judgement, exception handling and quality assurance.
Experienced specialists remain responsible for reviewing and delivering work against the agreed brief.
PROVEN PROCESSING CAPABILITY
Built to process data at scale.
Our documented processing capabilities demonstrate how intelligent automation helps reduce repetitive workload.
2,000+
Organisations classified Per hour, 95%+ reported accuracy 10,000+
Job titles categorised Per hour, 94%+ reported accuracy 20,000+
Seniority records processed Per hour, 97%+ reported accuracy 40,000+
Email addresses classified Per hour, 99%+ reported accuracy CLIENT RESULTS
From complex data to a usable marketing asset.
Ivity, an employee training provider, was receiving prospect information through webinars, subscriptions, events and inbound enquiries.
With thousands of inconsistent records and limited internal marketing resources, preparing the database manually was impractical.
The Data Business used TDB-AI alongside our specialists to enrich, categorise and segment more than 20,000 records into usable marketing audiences.
"Working with The Data Business, I can relax knowing that a great mix of human and technological research has been used to help me reach the businesses I'm interested in talking to." Jenny Barnes, Founder, Ivity
20,000+ Records processed
97% Reported categorisation accuracy and completion
95% Successfully segmented
1 week Project completed and quality-checked
Results supplied in the internal case study. Publication subject to client and internal approval. Manual delivery was estimated at eight weeks.
POWERING OUR SERVICES One framework.
One framework.
Supporting a complete range of data services.
TDB-AI works behind the scenes to support The Data Business's managed services. You choose the outcome you need. We determine the right approach to deliver it.
Data Building
Build bespoke datasets of relevant organisations and contacts using specialist research supported by intelligent classification and verification.
Explore Data Building →Data Cleansing
Improve the reliability and usability of your existing records through validation, quality assessment and specialist data management.
Explore Data Cleansing →Data Enrichment
Fill missing information, categorise existing contacts and create more useful records for audience targeting and CRM reporting.
Explore Data Enrichment →UMap Audience Mapping
Understand your target market, identify gaps in your existing database and reveal new organisations worth reaching.
Explore UMap → FREQUENTLY ASKED QUESTIONS
Understanding TDB-AI.
What is TDB-AI?
TDB-AI is The Data Business's proprietary intelligence and automation framework. It supports our managed data services through automated research, classification, enrichment, verification and audience segmentation.
Can I purchase or access TDB-AI directly?
TDB-AI is primarily used internally by The Data Business. Clients generally purchase our managed services and receive the resulting datasets, reports and insights rather than direct access to the technology.
Does TDB-AI replace your research team?
No. TDB-AI automates repetitive processing, while our specialists define project requirements, oversee delivery, review exceptions and carry out quality assurance.
Can TDB-AI process large datasets?
Yes. Supported workflows can process thousands, and in some cases tens of thousands, of records per hour. Actual performance depends on the task, source data and project complexity.
Can TDB-AI use our own audience categories?
Yes. Depending on your requirements, our segmentation capability can use The Data Business's taxonomy or map records against your own categories and naming conventions.
How do you ensure data quality?
Automated processing is supported by specialist oversight and quality assurance. Records that cannot be confidently classified or verified can be flagged for further review. Quality standards are agreed according to the project requirements.
How is our data handled?
Client information is processed for agreed purposes under our contractual obligations and established data-handling procedures. Specific privacy, security and compliance requirements are reviewed during project scoping.
LET'S TALK ABOUT YOUR DATA
Better data starts with understanding what you need.
Whether you're improving an existing database, building a new audience or exploring your market, our specialists can help determine the right approach.
