The hidden costs of working with poor data
“Without quality data, your data science is worthless.” – Michael Stonebraker, MIT professor and data scientist The quality of B2B data can make or break a business. Gartner, a research…
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Data Cleanse vs Data Enrichment
We are often asked what the difference is between our Data Cleanse and Data Enrichment services, so here we provide a more detailed of what each process entails. Data Cleanse…
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Your marketing database questions answered
What should I use as a database? The first thing which should be considered when building a marketing database is the digital infrastructure used by your organisation. Whether you are…
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10 reasons to keep a clean B2B database
Maintaining a clean B2B database offers several significant benefits for businesses of all sizes. A clean database is one that is accurate, up-to-date, and free from errors or duplicates. We’ve…
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The 5 Cs of effective B2B data management
If your company is struggling to keep on top of its ever-expanding database, then it’s far from alone. According to Forbes magazine, over 95% of businesses face the need to…
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Your New Year’s Resolution: Why December is ideal for an annual data check-up
The perfect time to complete a B2B data cleanse may not exist, but the end of the year may be the closest thing. The slowdown of sales and marketing activity…
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