We are often asked what the difference is between our Data Cleanse and Data Enrichment services, so here we provide a more detailed of what each process entails.

Data Cleanse and Data Enrichment are two different processes that are performed on data to improve its quality and usefulness. Here’s an explanation of each:

Data Cleanse

A Data Cleanse (also known as Data Cleaning or Data Scrubbing) is the process of detecting and correcting or removing errors and inconsistencies in data. It involves identifying and correcting inaccuracies, duplications, missing values, and other types of data anomalies.

The main goal of data cleansing is to ensure that the data is accurate, complete, and reliable.

Some common data cleansing techniques include removing duplicate records, filling in missing values with appropriate data, standardising data formats, validating data against predefined rules or patterns, and removing irrelevant or outdated data.

Data Enrichment

Data Enrichment is the process of enhancing existing data with additional information from external sources. The purpose is to improve the quality and depth of the data by appending or supplementing it with valuable insights.

Data enrichment can include adding demographic data, firmographic information, geolocation details, social media profiles, and other relevant data elements.

Data enrichment can be performed through various methods including data appending (adding missing information to existing data), data fusion (combining multiple data sources to create a more comprehensive dataset), and data enhancement (improving data by filling gaps or adding new attributes or variables).

Data cleansing and enriching in tandem

While data cleansing focuses on improving the accuracy and reliability of existing data, data enrichment aims to enhance the data’s value and usefulness by adding additional relevant information.

Data cleansing and enriching can be carried out at the same time and are important for ensuring high-quality data that can be used effectively for analysis, decision-making, and marketing outreach.

If you have any data cleanse or enrichment enquiries, contact us and our data team will be happy to help you.