Data is the driving factor of every great marketing campaign, but if your data is weak and improperly used, then your marketing …
On 4 January, Google began phasing out third-party cookies for Chrome users affecting marketers that rely on these nuggets of data for …
1. Targeted Outreach Accurate marketing data enables B2B marketers to identify and target their ideal customer profiles more effectively. With precise information …
Today, it’s easier than ever to find and purchase bulk volumes of data from a host of large providers. For a significant …
What should I use as a database? The first thing which should be considered when building a marketing database is the digital …
Introduced in 2016 and enforced in 2018, the General Data Protection Regulation (GDPR) is the most comprehensive data protection law passed to …
Database marketing is the practice of collecting and using data to create more personalised, relevant, and effective communications with clients and prospects. …
How you can improve marketing results through better-managed data What is data management? B2B marketing data management involves the collection, organisation, and …
The Data Business is the latest service provider to have undertaken the step into the future of Artificial Intelligence (AI) support with …
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