Defining your target universe
When managing your B2B data it is vital to first establish the criteria and scope for who you want to target. This is effectively your target universe, the collection of…
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Machine learning – The future of B2B data solutions
At The Data Business we are developing an innovative machine learning tool designed to automate many of the manual activities associated with research and analysis of marketing data. This AI…
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Machine learning cleans up
The Data Business are proud to announce the Datics project, a feasibility study into how machine learning can benefit and improve marketing and sales data management for organisations in the…
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Getting the most out of your B2B marketing data – What are the key steps?
Using our in-depth experience we have listed below what we believe are the key steps: Find out more about the organisations you want to target including when best to reach…
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Defining and better targeting your industry sector
Establishing your target ‘universe’ of organisations within the sector(s) you operate, is key to being in control of your data and your business. If for example, you target the Legal…
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GDPR and Marketing Data
As a B2B organisation getting to grips with GDPR… don’t throw the baby out with the data. Still as confused as a cow on AstroTurf with GDPR? When looking specifically…
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Spreadsheets or CRM?
I think most of us would agree that Excel is a good tool for day-to-day data tasks. It’s easy for scrolling around data, amending it, copy and pasting it, chart…
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6 step strategy for marketing and sales data
Designing and implementing a modern data strategy for a business is a complex task that if done well will transform the value of data held by a business significantly and…
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