At The Data Business we are developing an innovative machine learning tool designed to automate many of the manual activities associated with research and analysis of marketing data. This AI tool, utilising cutting edge machine learning and deep learning algorithms, will be more efficient than traditional B2B data solutions whilst being less prone to human error.
The neural network based algorithms we will be using to realise this goal have shown great potential in the field of natural language processing (NLP). The addition of deep learning techniques allows these models to uncover complex patterns within data and learn these independently, constantly improving their performance. They are able to parse, condense, extract and analyse information from text reliably and efficiently when provided high quality data for supervised training. The Data Business is uniquely positioned to provide our AI models with the highest quality training through extensive business management databases and decades of industry experience.
The potential gains from AI in marketing are limitless and here at The Data Business we intend to be at the forefront of this revolution. We believe that our AI solutions and services will prove an invaluable toolbox for our clients, present and future, and hope to be back with further updates soon.
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