B2B Data: Bulk Data vs Bespoke Data Builds
Today, it’s easier than ever to find and purchase bulk volumes of data from a host of large providers. For a significant but not unreasonable cost, a B2B marketing team…
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Your marketing database questions answered
What should I use as a database? The first thing which should be considered when building a marketing database is the digital infrastructure used by your organisation. Whether you are…
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How AI transforms data cleansing
The Data Business is the latest service provider to have undertaken the step into the future of Artificial Intelligence (AI) support with the development of our Advanced Data Analysis Machine…
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Why data categorisation is a must for your business
Data categorisation is key to getting the most value out of your data. Having a list of tens of thousands of names and their respective executive emails is a huge…
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Launching a new show? Follow these data tips to make it a success
When launching a new show, there are so many elements which need to be considered for its immediate and ongoing success. One of the most important factors clearly, is the…
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Your New Year’s Resolution: Why December is ideal for an annual data check-up
The perfect time to complete a B2B data cleanse may not exist, but the end of the year may be the closest thing. The slowdown of sales and marketing activity…
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How will the scrapping of GDPR impact B2B marketing
In early October, at the Conservative Party conference in Birmingham the Secretary for Digital, Culture Media and Sport, Michelle Donelan announced plans to scrap the General Data Protection Regulation (GDPR)…
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Think email marketing is dead? You’re dead wrong
We’ve all heard it at some point, email marketing is out, and social media is in. Although social media is splitting marketing budgets, email isn’t going anywhere and still remains…
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A return to events
THOUGHTS ON DATA’S ROLE IN B2B EVENTS’ POST-PANDEMIC RECOVERY In March 2022, two years after our last in-person exhibition, The Data Business made a return to its first in-person B2B…
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Building your universe of key contacts
A well-built list of key contacts for your target organisations are a must have for any B2B activities. This means ensuring your initial research uses high quality sources as well…
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