How to set-up email campaigns for your organisation
Email marketing is as relevant as ever and it is important to make sure you are getting the most value out of yours. According to Statista, in 2020 there were…
Read More
How to use email segmentation and increase your ROI
What is email segmentation? Email segmentation is the process of organising your email recipients into specific groups. This allows you to send more targeted and relevant content to each segment…
Read More
10 email marketing tips for beginners
Email marketing is a powerful tool for businesses to connect with their audience, drive engagement, and achieve conversions. With new trends and technologies constantly emerging, it’s crucial to stay ahead…
Read More
How to make your subject line boost email open rates
A cold email is only as good as its subject line. If a lead is not prompted to open your outreach, it’s a wasted effort. Your subject line is critical,…
Read More
4 meaningful ways to elevate your marketing data and increase conversions
1. We specialise in supporting businesses to realise the potential of their data Data is vital to improving your marketing, but it can be a challenge for your business to…
Read More
Look out for these key B2B data trends in 2023
January is a great opportunity for marketing professionals to take stock and prepare for changes and developments to the industry in the next year, which will be vital to increasing…
Read More
Think email marketing is dead? You’re dead wrong
We’ve all heard it at some point, email marketing is out, and social media is in. Although social media is splitting marketing budgets, email isn’t going anywhere and still remains…
Read More
Getting the most out of your B2B marketing data – What are the key steps?
Using our in-depth experience we have listed below what we believe are the key steps: Find out more about the organisations you want to target including when best to reach…
Read More