10 email marketing tips for beginners

Email marketing is a powerful tool for businesses to connect with their audience, drive engagement, and achieve conversions. With new trends and technologies constantly emerging, it’s crucial to stay ahead of the game and optimise your email marketing strategy.

Whether you’re just getting started or are a seasoned email marketer who needs a refresh, here are ten valuable tips to help you succeed.

1. Build a quality subscriber list

Building a quality subscriber list is the foundation of successful email marketing. Instead of buying or renting email lists, focus on organic growth by obtaining permission from your audience to send them emails. Implement double opt-in processes and clearly communicate the value they will receive by subscribing to your list.

2. Segment your audience for personalisation

Personalisation is key to gaining the attention and trust of your subscribers. You can segment your email list in the ways that best suit your audience, for example, on demographics, purchase history, interests, and engagement level. By sending targeted and relevant content, you can increase open rates, click-through rates, and conversions.

target audience

3. Write engaging subject lines

The subject line is the entry point to your email. To entice your subscribers to open your email, create compelling and concise subject lines. Experiment with personalisation, urgency, and curiosity to capture their attention. A/B test different subject lines to see what resonates best with your audience.

4. Optimise your email for mobile devices

With more people accessing their emails from mobile devices, it’s crucial to optimise your email templates for mobile responsiveness. In the UK, for example, 62% of email users access their personal email account on a smartphone according to Statista. Ensure that your emails are easily readable and visually appealing on all screen sizes. Test your emails on various devices and email clients to guarantee a seamless mobile experience.

5. Design clear and engaging emails

Keep your email design clean, uncluttered, and visually appealing. Use attention-grabbing headlines, compelling imagery, and clear calls-to-action (CTAs) to guide your subscribers towards your desired goal. Focus on creating a consistent brand experience across all your email templates.

6. Provide valuable and relevant content

Make sure your email content provides value to your subscribers. Share industry insights, educational content, exclusive promotions, or useful tips that solve their pain points. The more relevant and helpful your content is, the more likely your subscribers will engage and trust your brand.

7. Use automation for time-saving and personalised campaigns


Automation is a game-changer in email marketing. Utilise automation tools to set up triggered emails based on various actions, such as welcome emails, abandoned cart reminders, or birthday greetings. Automation allows you to deliver personalized messages at the right time, nurturing your leads and driving conversions.

8. Test and optimise your campaigns

Regularly test different elements of your email campaigns, such as layouts, CTAs, subject lines, and content. A/B test your emails to determine what resonates best with your audience and drives the highest engagement. Continuously monitor your email analytics to gauge your performance and make data-driven improvements.

9. Pay attention to deliverability and sender reputation

Maintaining a good sender reputation is crucial for your email deliverability. Follow email marketing best practices, such as using a reputable email service provider, avoiding spam trigger words, and regularly cleaning your email list. Monitor your sender score and address any potential issues promptly to ensure your emails reach their recipients.

10. Stay up to date with industry trends and regulations

The email marketing landscape is ever-changing. Stay informed about the latest trends, best practices, and industry regulations, such as GDPR and CCPA. Regularly review and update your email marketing strategy to ensure compliance, stay ahead of your competition, and deliver a relevant and engaging experience to your subscribers.

Use these email marketing tips to reach your goals

optimise campaigns

By implementing these ten tips, you can elevate your email marketing strategy and achieve significant results. Remember to focus on building a quality subscriber list, personalising your emails, optimising for mobile devices, providing valuable content, and continuously testing and improving your campaigns. Stay informed about industry trends and leverage automation tools to streamline your efforts and drive significant ROI from your email marketing activities.