The hidden costs of working with poor data
“Without quality data, your data science is worthless.” – Michael Stonebraker, MIT professor and data scientist The quality of B2B data can make or break a business. Gartner, a research…
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Marketing Consultants: 3 easy ways B2B data will help increase your clients’ ROI
Your clients have never faced so many pathways for marketing their companies. It’s often overwhelming for them to break down so many choices in a competitive market when looking for…
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B2B Data: Bulk Data vs Bespoke Data Builds
Today, it’s easier than ever to find and purchase bulk volumes of data from a host of large providers. For a significant but not unreasonable cost, a B2B marketing team…
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Your marketing database questions answered
What should I use as a database? The first thing which should be considered when building a marketing database is the digital infrastructure used by your organisation. Whether you are…
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Your target audience universe questions answered
What is a target audience universe? A ‘target audience universe’ refers to the total population of organisations or individuals who share common characteristics that make them potential customers for a…
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Behind the curtain of bulk data suppliers: The questions you should be asking
Bulk data providers are often the first suppliers you’re likely to approach when looking for new B2B leads or prospect data. They have a firm grip on the market and…
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Building your universe of key contacts
A well-built list of key contacts for your target organisations are a must have for any B2B activities. This means ensuring your initial research uses high quality sources as well…
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Defining your target universe
When managing your B2B data it is vital to first establish the criteria and scope for who you want to target. This is effectively your target universe, the collection of…
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