Your marketing database questions answered
What should I use as a database? The first thing which should be considered when building a marketing database is the digital infrastructure used by your organisation. Whether you are…
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5 major data challenges for law firms and how to overcome them
Law firms encounter various challenges when dealing with B2B data. Five of the most common themes we see law firms face are data accuracy, lack of data analysis skills, data…
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Spreadsheets or CRM?
I think most of us would agree that Excel is a good tool for day-to-day data tasks. It’s easy for scrolling around data, amending it, copy and pasting it, chart…
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