Expert Advice on B2B Sales & Marketing
What is a target audience universe? A ‘target audience universe’ refers to the total population of organisations or individuals who share common …
What is data enrichment? Data enrichment is the process of adding additional information to a dataset. It involves merging and appending first-party …
Maintaining a clean B2B database offers several significant benefits for businesses of all sizes. A clean database is one that is accurate, …
Bulk data providers are often the first suppliers you’re likely to approach when looking for new B2B leads or prospect data. They …
The constant stream of customer data from several sources is not just intimidating but paralysing to many media brands. This onslaught can …
What is email segmentation? Email segmentation is the process of organising your email recipients into specific groups. This allows you to send …
Email marketing is a powerful tool for businesses to connect with their audience, drive engagement, and achieve conversions. With new trends and …
A cold email is only as good as its subject line. If a lead is not prompted to open your outreach, it’s …
Data categorisation is key to getting the most value out of your data. Having a list of tens of thousands of names …
