Your New Year’s Resolution: Why December is ideal for an annual data check-up
The perfect time to complete a B2B data cleanse may not exist, but the end of the year may be the closest thing. The slowdown of sales and marketing activity…
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Defining and better targeting your industry sector
Establishing your target ‘universe’ of organisations within the sector(s) you operate, is key to being in control of your data and your business. If for example, you target the Legal…
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