How you can boost your membership through better-managed data Trade associations thrive on robust membership bases, and growth is essential for sustainability and impact. Here’s a comprehensive guide on how…
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“Without quality data, your data science is worthless.” – Michael Stonebraker, MIT professor and data scientist The quality of B2B data can make or break a business. Gartner, a research…
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We are often asked what the difference is between our Data Cleanse and Data Enrichment services, so here we provide a more detailed of what each process entails. Data Cleanse…
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What is data enrichment? Data enrichment is the process of adding additional information to a dataset. It involves merging and appending first-party or third-party data to the existing dataset. The…
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If your company is struggling to keep on top of its ever-expanding database, then it’s far from alone. According to Forbes magazine, over 95% of businesses face the need to…
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The perfect time to complete a B2B data cleanse may not exist, but the end of the year may be the closest thing. The slowdown of sales and marketing activity…
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Establishing your target ‘universe’ of organisations within the sector(s) you operate, is key to being in control of your data and your business. If for example, you target the Legal…
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