In the world of B2B, data is your most valuable asset. However, if that data is inaccurate, incomplete, or outdatedāalso known as “dirty data”āit becomes a costly liability. Businesses may…
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In B2B marketing, thereās a lot of noise. Youāve probably heard the latest buzzwordsāAI-driven insights, hyper-personalisation, omnichannel experiences, and so on. While these strategies are important, thereās one fundamental truth…
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How you can boost your membership through better-managed dataĀ Trade associations thrive on robust membership bases, and growth is essential for sustainability and impact. Here’s a comprehensive guide on how…
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āWithout quality data, your data science is worthless.ā ā Michael Stonebraker, MIT professor and data scientist The quality of B2B data can make or break a business. Gartner, a research…
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We are often asked what the difference is between our Data Cleanse and Data Enrichment services, so here we provide a more detailed of what each process entails. Data Cleanse…
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What is data enrichment? Data enrichment is the process of adding additional information to a dataset. It involves merging and appending first-party or third-party data to the existing dataset. The…
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If your company is struggling to keep on top of its ever-expanding database, then it’s far from alone. According to Forbes magazine, over 95% of businesses face the need to…
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The perfect time to complete a B2B data cleanse may not exist, but the end of the year may be the closest thing. The slowdown of sales and marketing activity…
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Establishing your target āuniverseā of organisations within the sector(s) you operate, is key to being in control of your data and your business. If for example, you target the Legal…
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