Q1 is a critical opportunity for your marketing targets. Prospects come into the new year with fresh budgets, a strategic outlook, and a readiness to make decisions. However, the clock…
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A CRM migration is a valuable opportunity to improve your data’s accuracy, relevance, and structure, ensuring that it’s in the best possible condition before entering a new system. A careful,…
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Efficient post-event data management is essential to turn visitors into actionable insights and revenue opportunities. 58% of exhibitors and sponsors say poor attendee data quality is a concern when investing…
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In B2B marketing, there’s a lot of noise. You’ve probably heard the latest buzzwords—AI-driven insights, hyper-personalisation, omnichannel experiences, and so on. While these strategies are important, there’s one fundamental truth…
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Your CRM should be your secret weapon for driving sales and nurturing customer relationships. But what if it’s full of messy, outdated, and incomplete data? You’re not alone—about 36% of…
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In the competitive world of B2B commerce, data is the backbone of decision-making. Businesses can gain valuable insights, optimise strategies, and drive growth with the right data metrics. However, with…
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In the realm of B2B marketing and sales, data is not just king—it’s the entire kingdom. Properly categorising your marketing and sales data can be the difference between a hit-and-miss…
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In the age of digital marketing, data is king. The way you manage and store your marketing database can make or break your campaigns. While spreadsheets might seem like a…
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Migrating B2B data can be a complex process, but with careful planning and execution, you can ensure a smooth, stress-free transition for your valuable data. Our easy 10-step guide will…
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What should I use as a database? The first thing which should be considered when building a marketing database is the digital infrastructure used by your organisation. Whether you are…
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