If you’re an event organiser or B2B marketer running trade shows, conferences or expos, you know the sheer volume of data involved. Registrations, leads, sponsors, footfall tracking, badge scans, post-event…
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Let’s be honest: when was the last time you properly checked the health of your marketing data? If it’s been a while, you’re not alone. Data often gets left to…
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1) Why Campaigns Underperform (And Why It’s Often Not Your Creative) Let’s be honest. You’ve delivered campaigns that should’ve smashed targets. Smart messaging. Slick creative. Tidy strategy. But results? Meh.…
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By a Marketing Data Expert Let’s get real. Most B2B databases are a mess. They’re either bloated with outdated contacts that bounce harder than a Black Friday email or so…
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There’s never a bad time to elevate your marketing data. Better data means better decisions—helping you reach the right prospects, improve campaign performance, and drive higher conversions. A well-managed, enriched,…
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If you’ve been in event marketing for a while, you’ve probably wrestled with the beast that is database fragmentation and duplication. With years of visitor, registration, and marketing data piling…
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Data is the foundation of any successful B2B marketing strategy. But let’s be honest—most B2B marketers and sales reps are still stuck manually sorting, fixing, and filling in gaps in…
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Your CRM is one of your biggest assets—but is your data driving results or holding you back? If your emails are bouncing, response rates are low, or you’re targeting the…
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The AI revolution is here, and it’s changing the face of B2B marketing. From predictive analytics to personalised customer experiences, AI-powered tools promise to transform how businesses operate. But there’s…
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When it comes to managing marketing data with a CRM, one of the most common issues is the inability to properly use it’s features for effective campaign management. Often, potential…
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