THE RETAIL BULLETIN
Transforming Data Challenges into 48% Growth
Background
The Retail Bulletin is the leading online resource for breaking news, company updates, and research in the retail sector. They also organise industry-leading events and conferences on critical topics such as Customer Engagement, Omnichannel Strategies, Artificial Intelligence, and International Expansion.
Despite their influence in the retail world, The Retail Bulletin faced significant challenges with their data infrastructure.
The Challenge
When The Retail Bulletin approached us, they were struggling with:
- Duplicated records causing inefficiencies
- Siloed data, making insights difficult to access
- Poor audience engagement and low conversion rates
They needed a clean, unified, and actionable database that could fuel their business growth and event success.
Our Approach
At The Data Business, we tackled their challenges with a comprehensive and strategic solution.
- Comprehensive Data Audit
We began by auditing their data to uncover the full extent of the issues and prioritise areas that needed immediate attention. - Data Cleansing and Enrichment
- We performed a full data cleansing process, removing duplicates, enhancing accuracy, and ensuring consistency.
- An ongoing enrichment programme was established to keep their database relevant, up-to-date, and high quality.
- Categorisation and Gap Analysis
- We organised their data with precise categorisation of organisations, job titles, and levels of seniority for more targeted marketing efforts.
- A gap analysis identified missing organisations and contacts, leading to an ongoing research programme to fill these gaps.
- Building a Unified Database
We consolidated their fragmented data sources—including online subscribers, event attendees, and marketing prospects—into one centralised database, creating a single customer view. - GDPR Compliance
Throughout the process, we ensured their database was compliant with GDPR regulations, protecting their audience’s trust and maintaining legal integrity.
The Results
Our work delivered transformative results for The Retail Bulletin:
- 48% increase in engagement and conversion: With clean, enriched data, they were able to precisely target their audience, driving significant improvements in campaign performance.
- Foundation for sustained revenue growth: Their unified database became the cornerstone for smarter marketing, stronger campaigns, and better business outcomes.
- Seamless pivot to virtual events: During the pandemic, the quality of their database enabled them to quickly adapt to online events, maintaining success and reader engagement in a challenging environment.
Conclusion
The Retail Bulletin’s partnership with The Data Business has turned their data challenges into opportunities for growth. Over the last three years, we’ve provided a consultative, long-term data strategy that has set them up for ongoing success.
By transforming their data into a powerful and actionable asset, we’ve helped them achieve better engagement, higher conversions, and a solid foundation for the future.
Is your data ready to drive this kind of growth? Let’s talk.
The original project The Data Business undertook to help us with our database had immediate impact and the results in the first year were impressive. The Data Business continue to support us in maintaining and building our data pool and have helped us create one of the best retail and hospitality sector databases in the UK which has also helped ultimately in growing our revenues across the business. I am very glad we chose The Data Business and they have had a key role in growing our business.
-Karen Howard, The Retail Bulletin
