Over time, B2B data decays at a rate of 20-30% per year. These invalid contacts lead to hard bounces which seriously harms your email sending reputation and risks suspension from email service providers.
A data cleanse allows you to use marketing data with confidence and is a budget-friendly and efficient way to boost email engagement rates.
The 5 steps of a Data Cleanse
Data cleansing is the process of identifying and removing invalid contacts or amending records in a database to improve its overall performance. The most common reason for invalid contacts is the steady rate at which contacts leave jobs, move companies, and retire.
The ultimate goal of a data cleanse is to make sure your dataset is correctly formatted, deduplicated and is as accurate as possible. Clean data saves your organisation time and money, boosts employee trust in your systems, and improves your customers’ experience.
Data cleansing is important in order to have the most accurate, up-to-date, quality data. In the world of data science, there is the expression ‘garbage in, garbage out’; if the quality of the data you are using is sub-par, then the outcomes of its use will also be sub-par. Any data analysis will therefore be more difficult, less clear, and less accurate, as will any decisions based on that data analysis.
By cleansing your data, you remove its deficiencies, replace inaccurate information, and add value. This improves your data’s overall quality and therefore the outcomes of its use. A data cleanse also makes your business better organised by tidying your database and improves productivity by saving time your team would otherwise take wading through old information to find what they’re looking for.
The Cleanse & Replenishment
“Working with The Data Business helped us move forwards with our databases and they also communicated about data in a way that we could understand. It was one of the best decisions we’ve made to invest time and money in sorting out our databases and enabled us to really develop our targeted marketing. I highly recommend Chris and his team to any company looking to get a proper strategy for their databases.”
Sean Ferris, Managing Director, Alchemy Contract Publishing