Phone Number

+44(0)1227 206117

Email Address


Canterbury, Kent

Data Cleanse

The only data service guaranteeing email deliverability over 96%

Over time, B2B data decays at a rate of 20-30% per year. These invalid contacts lead to hard bounces which seriously harms your email-sending reputation and risks suspension from email service providers.

A data cleanse allows you to use marketing data with confidence and is a budget-friendly and efficient way to boost email engagement rates.

7 benefits of using cleansed data

  • Ensures your data adheres to legal requirements.
  • Increases engagement rates to your marketing campaigns.
  • Improves database accuracy by eliminating duplicates and gap-filling missing fields.
  • Better customer satisfaction through the removal of errors.
  • Reduces mailing costs with a clean, more targeted database.
  • Gives you confidence when targeting prospective clients.
  • Saves time and money by allowing your team to get on with their tasks rather than managing data.

Why choose us?

  • Remove the manual effort without sacrificing control or quality
  • Completely bespoke project approach for each requirement
  • Ground-breaking AI software that improves efficiency and accuracy
  • Flexibility by not having to commit to monthly or annual subscriptions
  • Experienced data management team
  • Personalised client service with dedicated account manager

The 5 steps of a Data Cleanse


Data cleansing is the process of identifying and removing invalid contacts or amending records in a database to improve its overall performance. The most common reason for invalid contacts is the steady rate at which contacts leave jobs, move companies, and retire.

The ultimate goal of a data cleanse is to make sure your dataset is correctly formatted, deduplicated and is as accurate as possible. Clean data saves your organisation time and money, boosts employee trust in your systems, and improves your customers’ experience.

Data cleansing is important in order to have the most accurate, up-to-date, quality data. In the world of data science, there is the expression ‘garbage in, garbage out’; if the quality of the data you are using is sub-par, then the outcomes of its use will also be sub-par. Any data analysis will therefore be more difficult, less clear, and less accurate, as will any decisions based on that data analysis.   

By cleansing your data, you remove its deficiencies, replace inaccurate information, and add value. This improves your data’s overall quality and therefore the outcomes of its use. A data cleanse also makes your business better organised by tidying your database and improves productivity by saving time your team would otherwise take wading through old information to find what they’re looking for.

The Cleanse & Replenishment