Bounces are creeping up and engagement is drifting down
Client Solutions · Data Management & Ongoing Enrichment
Your database holds years of relationships, registrations and opportunities. Our data management and enrichment service keeps it accurate, complete and organised as your audience changes, so every campaign starts from data you can trust.
Bespoke to your data. Your taxonomy or ours. Works with your existing CRM.
The challenge
Your database is one of the most valuable things your business owns. It has been built over years, from registrations, exhibitor lists, enquiries, imports and purchased data.
But the people in it keep moving. They change roles, get promoted and join new organisations. Companies merge, rebrand and grow. New records arrive every week, often incomplete and in different formats. None of that is a failing; it's simply what happens to B2B data. The question is whether anyone has the time to keep on top of it.
Signs your database could use some attention:
Bounces are creeping up and engagement is drifting down
You can't easily pull the segment a campaign needs
Duplicates and inconsistent job titles make reporting hard
Registration and form data lands in the CRM half-finished
Data management and ongoing enrichment takes that upkeep off your plate, so the database you've invested in keeps working as hard as you need it to.
What's included
It's the work that keeps your audience data trustworthy and useful: checking what's still valid, completing what's missing, organising it consistently and refreshing it as things change. We tailor the mix to your database and what you need it to do.
We don't just make your data better. We make it more useful.
Fewer bounces and wasted sends, and better protection for your sender reputation.
One clean record per person and organisation, formatted consistently, so reporting and targeting add up.
Missing details completed, such as job title, company size, website and location, so more contacts can be targeted and personalised.
Contacts and organisations grouped by job function, seniority, sector and organisation type, using your taxonomy or ours.
When someone leaves, we find where they've gone or the person now in their role, so you keep the relationship and the account.
A clear view of how healthy your database is, how it's changing over time and what to prioritise next.
We've used The Data Business for several years for bespoke list builds and reverification. Not only do we get great engagement rates from the data, but Chris and the team are always very helpful and diligent.
Two ways to work with us
Some teams need their data put right before a big moment. Others want it kept right all year. Both start with understanding what you have.
Project
Best when you're preparing for a launch, moving CRM, merging databases or bringing a neglected list back into use.
Ongoing
Best when your database is central to every campaign and you'd rather it never slipped out of shape again.
Not sure which you need? A reset is a good way to see the difference before committing to more. We'll recommend the approach that fits your data and your calendar.
How it works
Tell us what you need your data to do. We'll handle the assessment, the data work and the judgement calls.
The audiences you need, the fields that matter and how your team uses the data day to day.
We assess validity, completeness, duplication and how well your records map to your target audiences.
We validate, de-duplicate, fill gaps and update records, combining specialist technology with human research and quality control.
Records are categorised and segmented consistently, then returned in a format ready for your CRM.
On an ongoing programme, we repeat the cycle on an agreed rhythm and report on what's changed and what to do next.
Clean data, but not enough of the right people?
A healthy database can still have gaps. We can research and build the organisations and contacts you're missing, or map your wider market so you can see who you're not yet reaching.
Who it's for
For event organisers, data arrives and gets used in waves. Ongoing enrichment keeps each wave useful, from one show to the next.
Straight after the event
Clean, de-duplicate and enrich new registrations before they're merged, so this year's audience strengthens next year's.
10–12 months out
Refresh exhibitor and prospect records so your sales team is approaching the right people at the right organisations.
7–9 months out
Validate, update and segment the visitor database ahead of your campaign launch.
All year round
Form fills, imports and list purchases processed to the same standard, so quality doesn't slip between reviews.
Getting ready for a launch? See Campaign Data Readiness, or download our free Event Data Calendar.
Keep member and prospect records accurate for renewals, recruitment and communications, without a dedicated data team.
Keep your readership data current, so you can show advertisers and sponsors the quality of the audience you reach.
Offer your clients ongoing data management as part of your service, delivered by us behind the scenes.
Typical roles we work with
Why The Data Business
Technology-powered. Human-led. Bespoke. Accountable.
Automation gives us speed and scale. Our researchers and data specialists provide the judgement and quality control.
We do the work and hand back finished, checked data. Your team gets the time back instead of another tool to run.
We work with your fields, your segments and your naming conventions, not a generic template.
We understand how event data builds and changes across the lifecycle, from exhibitor sales to post-show registrations.
A dedicated account manager, clear reporting and recommendations on what to do next, not just a returned file.
Their expertise and dedication have significantly contributed to the success of our events, as evidenced by the notable increase in pre-registration numbers and overall attendance at our 2023 show.
FAQs
Data enrichment adds useful information to the records you already hold, such as job title, seniority, organisation type, company size, website or location. It makes your data easier to segment, target and personalise.
A cleanse puts your database right at a point in time. Ongoing data management keeps it right, with scheduled reviews, new data processed as it arrives and regular reporting on how your audience data is changing.
It depends on how quickly your audience changes and how often you campaign. For event organisers, a natural rhythm is to review after each event and again before major campaigns. We'll suggest a schedule that fits your calendar.
Yes. You can start with a single reset of your database. If it's useful, we can then agree an ongoing programme to keep it in shape.
Yes. We can categorise and segment your data using your taxonomy, or use ours if you don't have one.
We combine publicly available business information, specialist tools and human research, and we're happy to talk through the sources used for your project.
No. We return the data in a format ready for your existing CRM and marketing tools.
Tell us about your database and how you use it. We'll talk through what you're trying to achieve, look at where it could work harder and suggest the right next step. No obligation.
Prefer to start smaller? See what this looks like against your own audience
