Marketers, let’s be honest—your CRM is your lifeline. It powers your campaigns, nurtures your leads, and fuels revenue growth. But if your data is outdated, incomplete, or non-compliant, that same…
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When it comes to GDPR, many marketers have never been taught the difference between the rules for B2C and B2B communications. While B2C marketing usually requires explicit consent, B2B marketing…
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In the world of B2B, data is the lifeblood that powers sales, marketing, and operations. Yet, as businesses collect and manage massive amounts of customer and prospect data, they also…
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Introduced in 2016 and enforced in 2018, the General Data Protection Regulation (GDPR) is the most comprehensive data protection law passed to date. For those involved in B2B marketing, there…
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The media industry is bigger than it has ever been, with the rise of the internet and digital media seeing an explosion in the ways companies can reach their audiences.…
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The most common questions we get asked by new and prospective clients are focused on GDPR. It’s no surprise as the regulations are poorly explained and little understood by many.…
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In early October, at the Conservative Party conference in Birmingham the Secretary for Digital, Culture Media and Sport, Michelle Donelan announced plans to scrap the General Data Protection Regulation (GDPR)…
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As a B2B organisation getting to grips with GDPR… don’t throw the baby out with the data. Still as confused as a cow on AstroTurf with GDPR? When looking specifically…
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