What Your Event Data Should Look Like When 2026 Campaigns Kick Off
As we line up our event and marketing calendar for 2026, there is one asset that determines whether our campaigns fly or flounder: the quality of your event data. Start…
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Is Your CRM Putting Your Business at GDPR Risk?
Marketers, let’s be honest—your CRM is your lifeline. It powers your campaigns, nurtures your leads, and fuels revenue growth. But if your data is outdated, incomplete, or non-compliant, that same…
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Here’s What You Weren’t Taught About GDPR
When it comes to GDPR, many marketers have never been taught the difference between the rules for B2C and B2B communications. While B2C marketing usually requires explicit consent, B2B marketing…
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How Cleansing Your B2B Data Helps You Stay GDPR Compliant
In the world of B2B, data is the lifeblood that powers sales, marketing, and operations. Yet, as businesses collect and manage massive amounts of customer and prospect data, they also…
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The most important GDPR practices for B2B marketing
Introduced in 2016 and enforced in 2018, the General Data Protection Regulation (GDPR) is the most comprehensive data protection law passed to date. For those involved in B2B marketing, there…
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How to fix common data challenges in the media industry
The media industry is bigger than it has ever been, with the rise of the internet and digital media seeing an explosion in the ways companies can reach their audiences.…
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GDPR: B2B vs B2C – What you need to know
The most common questions we get asked by new and prospective clients are focused on GDPR. It’s no surprise as the regulations are poorly explained and little understood by many.…
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How will the scrapping of GDPR impact B2B marketing
In early October, at the Conservative Party conference in Birmingham the Secretary for Digital, Culture Media and Sport, Michelle Donelan announced plans to scrap the General Data Protection Regulation (GDPR)…
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GDPR and Marketing Data
As a B2B organisation getting to grips with GDPR… don’t throw the baby out with the data. Still as confused as a cow on AstroTurf with GDPR? When looking specifically…
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