Your CRM should be your secret weapon for driving sales and nurturing customer relationships. But what if it’s full of messy, outdated, and incomplete data? You’re not alone—about 36% of…
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As we navigate through 2024, the digital marketing landscape is undergoing significant changes. The tightening of privacy policies by major email providers such as Gmail, Yahoo, and Outlook is one…
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In the fast-paced world of B2B marketing and sales, maintaining a clean, validated database is crucial for success. Yet, many businesses overlook this essential task. So, when was the last…
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“Without quality data, your data science is worthless.” – Michael Stonebraker, MIT professor and data scientist The quality of B2B data can make or break a business. Gartner, a research…
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We are often asked what the difference is between our Data Cleanse and Data Enrichment services, so here we provide a more detailed of what each process entails. Data Cleanse…
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What should I use as a database? The first thing which should be considered when building a marketing database is the digital infrastructure used by your organisation. Whether you are…
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The Data Business is the latest service provider to have undertaken the step into the future of Artificial Intelligence (AI) support with the development of our Advanced Data Analysis Machine…
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Maintaining a clean B2B database offers several significant benefits for businesses of all sizes. A clean database is one that is accurate, up-to-date, and free from errors or duplicates. We’ve…
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If your company is struggling to keep on top of its ever-expanding database, then it’s far from alone. According to Forbes magazine, over 95% of businesses face the need to…
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The perfect time to complete a B2B data cleanse may not exist, but the end of the year may be the closest thing. The slowdown of sales and marketing activity…
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