In the B2B event world, having a great event concept and stellar speakers isn’t enough. The true foundation of event success lies in your database—yet 68% of B2B event owners…
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In the world of B2B, data is your most valuable asset. However, if that data is inaccurate, incomplete, or outdated—also known as “dirty data”—it becomes a costly liability. Businesses may…
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In the world of B2B, data is the lifeblood that powers sales, marketing, and operations. Yet, as businesses collect and manage massive amounts of customer and prospect data, they also…
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In B2B marketing, there’s a lot of noise. You’ve probably heard the latest buzzwords—AI-driven insights, hyper-personalisation, omnichannel experiences, and so on. While these strategies are important, there’s one fundamental truth…
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Your CRM should be your secret weapon for driving sales and nurturing customer relationships. But what if it’s full of messy, outdated, and incomplete data? You’re not alone—about 36% of…
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As we navigate through 2024, the digital marketing landscape is undergoing significant changes. The tightening of privacy policies by major email providers such as Gmail, Yahoo, and Outlook is one…
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In the fast-paced world of B2B marketing and sales, maintaining a clean, validated database is crucial for success. Yet, many businesses overlook this essential task. So, when was the last…
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“Without quality data, your data science is worthless.” – Michael Stonebraker, MIT professor and data scientist The quality of B2B data can make or break a business. Gartner, a research…
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We are often asked what the difference is between our Data Cleanse and Data Enrichment services, so here we provide a more detailed of what each process entails. Data Cleanse…
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What should I use as a database? The first thing which should be considered when building a marketing database is the digital infrastructure used by your organisation. Whether you are…
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