The 9 Golden Rules for Building a High-Impact Event Database
In the B2B event world, having a great event concept and stellar speakers isn’t enough. The true foundation of event success lies in your database—yet 68% of B2B event owners…
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The Hidden Cost of Dirty Data: How Inaccurate B2B Information Hurts Your Business
In the world of B2B, data is your most valuable asset. However, if that data is inaccurate, incomplete, or outdated—also known as “dirty data”—it becomes a costly liability. Businesses may…
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How Cleansing Your B2B Data Helps You Stay GDPR Compliant
In the world of B2B, data is the lifeblood that powers sales, marketing, and operations. Yet, as businesses collect and manage massive amounts of customer and prospect data, they also…
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The Truth About B2B Marketing: It’s Only as Powerful as the Data It’s Built On
In B2B marketing, there’s a lot of noise. You’ve probably heard the latest buzzwords—AI-driven insights, hyper-personalisation, omnichannel experiences, and so on. While these strategies are important, there’s one fundamental truth…
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5 Signs Your CRM Data is a Mess (And How to Clean it Up Quickly)
Your CRM should be your secret weapon for driving sales and nurturing customer relationships. But what if it’s full of messy, outdated, and incomplete data? You’re not alone—about 36% of…
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2024 Privacy Policies: Why High Deliverability Is More Important Than Ever
As we navigate through 2024, the digital marketing landscape is undergoing significant changes. The tightening of privacy policies by major email providers such as Gmail, Yahoo, and Outlook is one…
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When Was the Last Time You Validated Your B2B Database?
In the fast-paced world of B2B marketing and sales, maintaining a clean, validated database is crucial for success. Yet, many businesses overlook this essential task. So, when was the last…
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The hidden costs of working with poor data
“Without quality data, your data science is worthless.” – Michael Stonebraker, MIT professor and data scientist The quality of B2B data can make or break a business. Gartner, a research…
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Data Cleanse vs Data Enrichment
We are often asked what the difference is between our Data Cleanse and Data Enrichment services, so here we provide a more detailed of what each process entails. Data Cleanse…
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Your marketing database questions answered
What should I use as a database? The first thing which should be considered when building a marketing database is the digital infrastructure used by your organisation. Whether you are…
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