In the realm of B2B marketing and sales, data is not just king—it’s the entire kingdom. Properly categorising your marketing and sales data can be the difference between a hit-and-miss…
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In the age of digital marketing, data is king. The way you manage and store your marketing database can make or break your campaigns. While spreadsheets might seem like a…
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Migrating B2B data can be a complex process, but with careful planning and execution, you can ensure a smooth, stress-free transition for your valuable data. Our easy 10-step guide will…
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What should I use as a database? The first thing which should be considered when building a marketing database is the digital infrastructure used by your organisation. Whether you are…
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Law firms encounter various challenges when dealing with B2B data. Five of the most common themes we see law firms face are data accuracy, lack of data analysis skills, data…
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I think most of us would agree that Excel is a good tool for day-to-day data tasks. It’s easy for scrolling around data, amending it, copy and pasting it, chart…
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