What Event Marketers Need to Know About Data in 2026
With nearly 7 years supporting event owners, we’ve seen changes develop fast — and in 2026, the shift is going to accelerate. If you’re responsible for event marketing, here’s what…
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Why Event Owners Can’t Afford to Manually Manage Marketing Data Anymore
Event marketing runs on data. The right delegates, the right sponsors, the right messaging — it all starts with a database you can trust. But here’s the reality: too many…
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Why Smart Registration Forms Are a Game-Changer for B2B Trade Events
In today’s B2B event landscape, your registration form isn’t just the gateway to your event — it’s the first critical touchpoint in your data journey. Yet far too many organisers…
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AI and the Future of B2B Data: Smarter Targeting, Higher Growth
It’s no secret that B2B data has reached a turning point. For years, marketers have relied on bloated spreadsheets, questionable accuracy, and “good enough” lists. But as buyer journeys become…
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If You’re Not Using AI to Manage Your B2B Data, You’re Falling Behind
Data is the foundation of any successful B2B marketing strategy. But let’s be honest—most B2B marketers and sales reps are still stuck manually sorting, fixing, and filling in gaps in…
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Futureproof Your B2B Data: Preparing for the AI Revolution in CRM
The AI revolution is here, and it’s changing the face of B2B marketing. From predictive analytics to personalised customer experiences, AI-powered tools promise to transform how businesses operate. But there’s…
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The Role of AI and Machine Learning in B2B Database Cleansing and Enrichment
In today’s data-driven B2B landscape, accurate and complete databases are essential for successful sales and marketing efforts. However, maintaining clean and enriched data can be a complex and resource-intensive task.…
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How AI transforms data cleansing
The Data Business is the latest service provider to have undertaken the step into the future of Artificial Intelligence (AI) support with the development of our Advanced Data Analysis Machine…
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Machine learning – The future of B2B data solutions
At The Data Business we are developing an innovative machine learning tool designed to automate many of the manual activities associated with research and analysis of marketing data. This AI…
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Machine learning cleans up
The Data Business are proud to announce the Datics project, a feasibility study into how machine learning can benefit and improve marketing and sales data management for organisations in the…
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