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Category: Artificial Intelligence

 Why Smart Registration Forms Are a Game-Changer for B2B Trade Events
28 July 2025Events Sector

Why Smart Registration Forms Are a Game-Changer for B2B Trade Events

In today’s B2B event landscape, your registration form isn’t just the gateway to your event — it’s the first critical touchpoint in your data journey. Yet far too many organisers…

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 AI and the Future of B2B Data: Smarter Targeting, Higher Growth
6 June 2025CRM

AI and the Future of B2B Data: Smarter Targeting, Higher Growth

It’s no secret that B2B data has reached a turning point. For years, marketers have relied on bloated spreadsheets, questionable accuracy, and “good enough” lists. But as buyer journeys become…

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 If You’re Not Using AI to Manage Your B2B Data, You’re Falling Behind
17 March 2025CRM

If You’re Not Using AI to Manage Your B2B Data, You’re Falling Behind

Data is the foundation of any successful B2B marketing strategy. But let’s be honest—most B2B marketers and sales reps are still stuck manually sorting, fixing, and filling in gaps in…

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 Futureproof Your B2B Data: Preparing for the AI Revolution in CRM
10 February 2025Business

Futureproof Your B2B Data: Preparing for the AI Revolution in CRM

The AI revolution is here, and it’s changing the face of B2B marketing. From predictive analytics to personalised customer experiences, AI-powered tools promise to transform how businesses operate. But there’s…

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 The Role of AI and Machine Learning in B2B Database Cleansing and Enrichment
30 September 2024Data Enrichment

The Role of AI and Machine Learning in B2B Database Cleansing and Enrichment

In today’s data-driven B2B landscape, accurate and complete databases are essential for successful sales and marketing efforts. However, maintaining clean and enriched data can be a complex and resource-intensive task.…

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 How AI transforms data cleansing
18 January 2024Data Cleanse

How AI transforms data cleansing

The Data Business is the latest service provider to have undertaken the step into the future of Artificial Intelligence (AI) support with the development of our Advanced Data Analysis Machine…

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 Machine learning – The future of B2B data solutions
31 August 2021Artificial Intelligence

Machine learning – The future of B2B data solutions

At The Data Business we are developing an innovative machine learning tool designed to automate many of the manual activities associated with research and analysis of marketing data. This AI…

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 Machine learning cleans up
1 August 2021Artificial Intelligence

Machine learning cleans up

The Data Business are proud to announce the Datics project, a feasibility study into how machine learning can benefit and improve marketing and sales data management for organisations in the…

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