Expert Advice on B2B Sales & Marketing
The constant stream of customer data from several sources is not just intimidating but paralysing to many media brands. This onslaught can …
What is email segmentation? Email segmentation is the process of organising your email recipients into specific groups. This allows you to send …
Email marketing is a powerful tool for businesses to connect with their audience, drive engagement, and achieve conversions. With new trends and …
A cold email is only as good as its subject line. If a lead is not prompted to open your outreach, it’s …
Data categorisation is key to getting the most value out of your data. Having a list of tens of thousands of names …
The media industry is bigger than it has ever been, with the rise of the internet and digital media seeing an explosion …
Carrying out an event – no matter the size – is no easy task, but understanding some of the terms used before, …
Event owners have a complex relationship with the B2B data used for visitor and exhibitor promotions. This data is crucial to the …
When launching a new show, there are so many elements which need to be considered for its immediate and ongoing success. One …
