Expert Advice on B2B Sales and Marketing.

Any showrunner or event owner will tell you that a successful event is measured by the number of meaningful interactions between visitors …

business exhibition

Introduction: The Event Data Dilemma B2B event organisers sit on a treasure trove of data—attendee lists, session preferences, engagement metrics—but let’s face …

A CRM migration is a valuable opportunity to improve your data’s accuracy, relevance, and structure, ensuring that it’s in the best possible …

Efficient post-event data management is essential to turn visitors into actionable insights and revenue opportunities. 58% of exhibitors and sponsors say poor …

For B2B marketers, the demands to deliver meaningful results have never been higher. Yet, too often, teams are bogged down with administrative …

organising data

A fresh, accurate database is foundational to engaging your event’s audience and making strategic decisions. Data ages quickly—people change roles, businesses rebrand, …

We’ve asked some of the UK’s Top Event Owners, who form our client base to share anonymous insights into the key factors …

How to Cleanse Your B2B Database for Maximum Accuracy Keeping your B2B database clean and accurate is essential for successful marketing, sales, …

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