If you work in events, you’ve probably felt it: the endless cycle of collecting more and more data, but never quite feeling …
If you think your attendee database is a goldmine, think again. Chances are, it’s riddled with errors, half-truths, and a surprising amount …
Budgets are getting tighter. Targets are rising. And every marketer is being asked to do more with less. But here’s the uncomfortable …
Picture this: you’re staring at a registration form dropdown that asks you to select your job function from a list of 15 …
Event marketing runs on data. The right delegates, the right sponsors, the right messaging — it all starts with a database you …
It’s the first week of September. Your team is back from holidays, the sales floor is buzzing again, and marketing is gearing …
If you’re an event marketer, you already know the drill: tight deadlines, ambitious targets, and an endless list of stakeholders to keep …
In B2B events, it’s not the biggest database that wins—it’s the cleanest, smartest, and most connected one. Spray-and-pray campaigns are over. If …
If you’re still blasting the same email to everyone in your event database, I’ve got news for you — you’re not marketing, …
