“How many people can we actually reach?”
The database looks big, but nobody's sure how much of it is current.
Client Solutions
The date is set and the creative is nearly there. We make sure your audience is campaign-ready too: the people you're about to contact are reachable, correctly targeted and the right ones for this campaign. Then we tell you where to focus, before you commit budget.
Bespoke projects. No subscription. Works with your existing CRM.
Sound familiar?
Most campaign plans get plenty of attention on the message, the creative and the send schedule. The audience it's all going to often gets less, usually because there isn't time.
Your database has been built up over years, from past registrations, exhibitor lists, imports and enquiries. It holds real value. The question before any launch is simple: how much of it can you use for this campaign, and is it enough of the right people?
What we hear in the weeks before launch
“How many people can we actually reach?”
The database looks big, but nobody's sure how much of it is current.
“Our segments won't build properly.”
Job titles and sectors are inconsistent, so targeting by role or seniority is guesswork.
“We're short of a key audience.”
One buyer group or sector is thin, and the campaign needs them.
“We don't have time to fix it ourselves.”
The team is busy getting the campaign out, not checking records by hand.
A confident launch isn't about mailing more people. It's about knowing you're reaching the right ones.
How we help
We start with what the campaign needs to achieve, then work through each of these. You don't need to know which one you need. Finding that out is part of the job.
01
Will our emails arrive?
We validate the contacts you plan to send to, identify generic and personal inboxes, remove duplicates and flag anything uncertain for a person to check.
Fewer bounces, wasted sends and risks to your sender reputation.
02
Do we have the details we target on?
We fill gaps in job titles, organisation details and locations, and replace people who have moved on with the current role holder.
More of your database can be targeted and personalised.
03
Can we send the right message to each group?
We categorise contacts by job function, seniority, sector and organisation type, using your categories if you have them or ours if you don't.
Segments that build cleanly, ready for tailored messaging.
04
Are we contacting only the people we should?
We review suppressions against your opt-outs, exclusion lists and existing customers or exhibitors, so the right people are held back.
A cleaner send and fewer awkward replies.
05
Where should we focus first?
We show how many contacts you can reach in each segment and recommend which audiences to prioritise for this campaign's goal.
Budget and effort go where they'll make the biggest difference.
06
What if we don't have enough of the right people?
If a key segment is thin, we research and build the organisations and decision-makers you're missing, checked against what you already hold. We can also map your wider market to show what you're not yet reaching.
New, relevant contacts in the segments the campaign needs most.
How it works
Tell us what the campaign needs to achieve and when it goes live. We'll plan the work around your date.
A conversation about the objective, the audiences that matter and your launch date. You don't need a brief; we'll write it with you.
We assess the data you plan to use: how much is reachable, complete and categorised, and where the gaps are.
We validate contacts, fill missing details and replace people who have moved on. Anything uncertain is checked by a specialist.
We segment the audience the way your team will target it and apply your suppressions.
If a priority segment is short, we build the missing organisations and contacts, checked against what you already hold.
You get a campaign-ready file for your CRM or email platform, plus a short summary of what we found and which audiences to prioritise.
What you get
Every project is shaped around your campaign, but most deliver a combination of the following.
A clear count of valid, usable contacts, by segment, before you commit budget.
Validated, structured records formatted for your CRM or campaign platform.
Contacts grouped by role, seniority, sector and organisation type, ready for tailored messages.
Suppressions applied, so you contact only the audience you should.
The segments that are under-represented, with options to build what's missing.
A short summary of what we found, what we changed and which audiences to prioritise.
Less time fixing data in launch week, more time on the campaign, and a clear answer when someone asks who it's going to.
For event teams
An event isn't one campaign. It's several, each with its own audience and deadline. We plan the data work so each one starts from a good base.
10–12 months out
Get prospect data accurate and segmented before the sales team starts calling. Need new names? See who to sell to next.
7–9 months out
Prepare your visitor database for launch, segment it by audience and find the groups you'll need to grow.
4–6 months out
Late-stage builds and top-ups aimed at the visitor segments that are still under-represented.
After the event
Clean and enrich registration data before it goes into your CRM, so the next launch starts ahead. Ongoing data management.
Want the full picture? Download our free Event Data Calendar.
Who it's for
Our specialism
Launch every campaign in your event cycle from a database you can rely on.
Get member and prospect data ready for renewal, recruitment and event campaigns.
Launch subscription, awards and event campaigns to a well-defined readership.
Give your clients campaign-ready audiences, delivered by us behind your service.
Launch product, webinar and outbound campaigns knowing who you'll reach.
Typical roles we work with
Why The Data Business
Technology-powered. Human-led. Bespoke. Accountable.
We look at what the launch needs to achieve, then recommend only the work that will make a difference.
We know where your launches fall in the event cycle and plan the data work around them.
We don't hand you a report and leave you to sort it out. We do the validation, research, segmentation and building ourselves.
Automation gives us speed and scale. Our specialists check the results and investigate anything uncertain. About the TDB AI framework.
No platform to learn and no subscription. We return data ready for your CRM and campaign tools.
The Data Business team tailor their high-level, methodical, performance-driven expertise to every campaign we have run with them. Their support of our Podcast Show launch was fundamental to its success.
Their expertise and dedication have significantly contributed to the success of our events, as evidenced by the notable increase in pre-registration numbers and overall attendance at our 2023 show.
FAQs
It means the contacts you plan to use are reachable, complete enough to target and personalise, organised into the segments your campaign needs and free of people you shouldn't be contacting. It also means you know whether you have enough of the right people.
A cleanse focuses on fixing records. We start with your campaign objective, then combine validation, enrichment, segmentation and suppression with recommendations on which audiences to prioritise, and build new contacts where you're short.
As early as you can, ideally before campaign planning is finalised so the findings can shape your targeting. For events, that's usually 7–9 months before the show for visitor campaigns and 10–12 months out for exhibitor campaigns. If your launch is closer than that, talk to us anyway and we'll tell you what's realistic.
We'll show you which segments are thin. We can then research and build the missing organisations and contacts to your brief, checked against what you already hold so you only receive new records.
Yes. We can segment your database using your categories, or use ours if you don't have them.
We apply your opt-outs, exclusion lists and any other suppressions you need, and we agree data sources and the lawful basis with you at the start of every project. You'll need the right permissions in place to share your data with us for processing, and we'll talk this through with you.
No. We return the data in a format ready for your existing CRM and marketing tools.
It depends on the size of your data and the work needed. Every project is scoped to your campaign and agreed upfront, with timings that fit your launch date. There's no subscription.
Tell us what the campaign needs to achieve and when it goes live. We'll look at the audience you have, show you where it's strong and where it's thin, and suggest where to focus. No obligation.
Prefer to start smaller? Ask about an Audience Reality Check