1. We specialise in supporting businesses to realise the potential of their data

Data is vital to improving your marketing, but it can be a challenge for your business to define what is high-quality data, particularly as standards will vary depending on the project.

Our team of marketing data researchers verify data for:

• Accuracy
• Completeness
• Consistency
• Representativeness
• Timeliness

We also ensure that the data you already have and want to keep is analysed and enriched by gap-filling missing fields. This means that the data we provide you is thoroughly researched and checked in line with your requirements.

2. We analyse, research and list build so you can own your full audience universe

All data isn’t useful data, and more data isn’t better data. That’s why we describe our approach as bespoke. We provide quality data that is researched and analysed according to your requirements, as opposed to data providers who supply bulk lists that often include irrelevant information.

Since no business can afford to target everyone with their marketing, a highly focused data build supplies marketers with an audience of people most likely to act. Knowing who you’re talking to will make your campaign copy more relevant to them and allows you to laser target your next best customer.

3. Our solutions will help you maximise your marketing ROI

Data enhances your marketing strategy. With a targeted database, your sales team can identify interest much earlier and prioritise activity around contacts with a higher propensity to buy. This saves time and accelerates your return on investment.

Assigning a third party to work on your data requirements, whether creating a new database or enriching one you already have, means your sales and marketing teams are free to carry out their own tasks and not get side-tracked by trawling the internet for information on relevant contacts.

4. We can cleanse and gap-fill your existing data so you can reap the rewards of your marketing and sales activities

In B2B marketing, you need to pinpoint qualified contacts fast. This means having the correct data in the first place to recognise organisational hierarchies and create more efficient campaigns. This can only be done with a cleansed database where old contacts have been updated with new and missing information like current job title has been verified and added.

Helping you with your data-driven marketing campaign

Through a quick and effective free consultation, our marketing data experts will support your needs, helping you build a strategy for getting the most out of your data. Being prepared with the tools and resources in place to address your B2B marketing will be the differentiator for success.