Posted on Nov 15, 2022.
The perfect time to complete a B2B data cleanse may not exist, but the end of the year may be the closest thing. The slowdown of sales and marketing activity in December provides the ideal opportunity for an annual database quality assessment to identify its deterioration over the last year. This means that any issues can be identified and sorted out before the new year campaigns kick off.
It is estimated that poor B2B data is costing companies as much as 27% of their potential annual revenue, a significant loss especially for something easily rectified when done correctly.
What needs to be i...
Posted on Oct 18, 2022.
In early October, at the Conservative Party conference in Birmingham the Secretary for Digital, Culture Media and Sport, Michelle Donelan announced plans to scrap the General Data Protection Regulation (GDPR) in favour for a “bespoke British alternative”.
All marketers are aware that since 2018, GDPR has been at the forefront of how data is gathered, stored and utilised for B2C and B2B marketing across the UK and the EU. Whilst some organisations are still getting to grips with the fine print of the regulations, there may be further changes on the horizon according to Donelan’s statement. “We ...
Posted on Sep 07, 2022.
A visitor marketing database needs to be 10 to 15 times larger than the targeted attendance rates.
Posted on Aug 09, 2022.
We’ve all heard it at some point, email marketing is out, and social media is in. Although social media is splitting marketing budgets, email isn’t going anywhere and still remains the highest ROI for B2B marketing. In fact, Statista suggests that the number of email users will actually increase from 3.9 billion in 2019 to 4.48 billion in 2024. We’ve put together some reasons why email remains the go-to for marketing campaigns.
Posted on Jul 05, 2022.
What am I using as a database?
The first thing which should be considered when building a marketing data portfolio is the digital infrastructure used by your organisation. Whether you are working from an integrated CRM, email marketing platform or Excel spreadsheet will determine your ability to perform targeted email marketing or track your marketing pipeline. A CRM is the preferred and recommended tool from data professionals and can come with a variety of features and price models.
The main advantage of a CRM is that you can integrate your email marketing with your customer relationship jo...
Posted on Apr 06, 2022.
How does a custom data build match up to a large bulk supplier?
Today, it’s easier than ever to find and purchase bulk volumes of data from a host of large, online providers. For a significant but not unreasonable cost, a B2B marketing team can supposedly have access to hundreds of thousands of executive contacts at their fingertips. But quite often if it seems too good to be true…it usually is. How often do we ask ourselves where has this data come from? How can one keep such a large database validated? And are these contacts targeted enough for your specific marketing campaigns? These are th...
Posted on Mar 16, 2022.
Thoughts on data’s role in B2B events’ post-pandemic recovery
In March 2022, two years after our last in-person exhibition, The Data Business made a return to its first in-person B2B event as Director, Chris and Sales Account Manager Barnaby visited Confex 2022.
No virtual meeting can substitute how effective and rewarding it is to network face-to-face again which makes Confex one of the best of its kind in the B2B events sector. Catching up with new and not so new faces again it was clear to see how the two-year pandemic had forced this resilient industry to change its approach with many even...
Posted on Mar 02, 2022.
How AI will transform data cleansing –
The Data Business is the latest service provider to have undertaken the step into the future of Artificial Intelligence (AI) support with the development of our Advanced Data Analysis Machine (ADAM). From its conception two years ago, our Data Scientist, Noman Shafqat supported by our UK-based Data Research Analyst team have worked to create our Machine Learning Platform (MLP) which can replicate the performance of our highest quality data researchers leading to a considerable reduction in time and cost. To see the significance of this development, we mus...
Posted on Feb 03, 2022.
A well-built list of key contacts for your target organisations are a must have for any B2B activities. This means ensuring your initial research uses high quality sources as well as revisiting old data to ensure your contacts remain up to date. Contact data regularly decays as people move between and within organisations, auditing this data frequently is a good way to ensure you keep yielding the most value from your contact lists.
When building your list, you will need to define the desired target criteria for your contacts, for instance you may specify a certain level of seniority such as C...
Posted on Dec 14, 2021.
When managing your B2B data it is vital to first establish the criteria and scope for who you want to target. This is effectively your target universe, the collection of organisations you want to target within a defined location. For example, your universe could include car manufacturers globally or marketing agencies within the UK, it all depends on your needs and goals as a business.
You might have a substantial list of organisations already, but do you know what percent of the market you are penetrating and more importantly what percent of the market you are missing out on?
Defining the cr...