Decent Database
Great job! Your database is in good shape and it’s being cleansed regularly. You’ve likely found that some of the data you’ve sourced is of a decent quality but lacks detail on your target audience. Your data categorisation is good but could be more comprehensive to improve your prospect targeting. There are a few areas of improvement to take your database to the highest level.
Areas you can improve:
Data Build
Consider replenishing invalid contacts with their replacement or tracing them to their new organisation to maintain that valuable relationship.
Data Cleanse
To protect your high email sender reputation, we suggest carrying out smaller validation tests before a major campaign is undertaken.
Data Enrichment
Consider what marketing information is important to your campaign, for example more detailed information such as company size and number of employees.
