How Well Do You Really Know Your Ideal Event Visitors?
Why smart event marketers use data gap analysis to drive better ROI for themselves and their sponsors. By Barnaby West, Commercial Director Let’s be honest – marketing an event is…
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The Real Cost of Dirty Data: How Bad B2B CRM Data Wastes Your Marketing Budget
Your Marketing Budget Is Leaking—And Bad Data Is to Blame You’re investing in campaigns, running ads, and pushing emails—but what if a chunk of your budget is going straight down…
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Keeping Your Event Database Fresh: The Key to Driving Engagement and ROI in B2B Events
A fresh, accurate database is foundational to engaging your event’s audience and making strategic decisions. Data ages quickly—people change roles, businesses rebrand, and markets shift. Data enrichment is a proactive…
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How to Unlock the Value from your Invalid B2B Data
In B2B marketing and sales, data is the fuel that drives growth. But what happens when your contact data becomes invalid? With professionals frequently changing roles and companies, it’s common…
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The Power of Owning Your Entire Marketing Universe
In the ever-evolving landscape of business, understanding your target audience is crucial. But what if you could take this understanding to the next level? Imagine having a comprehensive, detailed view…
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How to get the most value from your CRM
A Customer Relationship Management (CRM) system is a cornerstone of modern business operations, particularly in the B2B sector. The true power of a CRM, however, hinges on the quality of…
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The secrets to getting your CTA line to drive responses
In the realm of B2B email marketing, crafting compelling content is crucial, but even the most persuasive email can fall flat without a well-placed Call To Action (CTA) and a…
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