How To Segment Event Audiences Properly
A guide for event marketers and organisers If you’re running B2B or trade show events, audience segmentation is one of your most powerful tools. But it fails if your data…
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Why Delegates Can’t Be Trusted to Segment Themselves
Picture this: you’re staring at a registration form dropdown that asks you to select your job function from a list of 15 options. You’re a “Senior Marketing Operations Specialist” but…
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How to Segment Your Event Database Like a Pro
If you’re still blasting the same email to everyone in your event database, I’ve got news for you — you’re not marketing, you’re spraying and praying. And in the B2B…
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Summer Strategy: Turn the Quiet Season into Your Competitive Edge
While your competitors are slowing down, savvy B2B event marketers are gearing up for success Summer in the B2B events world has a predictable rhythm, doesn’t it? Trade show floors…
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How to Fix the Most Common B2B Lead Generation Challenges Blocking Your Growth
If you’re in the B2B space, lead generation is likely one of your most pressing business priorities—and also one of your biggest headaches. It’s not just about quantity anymore; it’s…
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Why Your B2B Database Needs an Audit (and How to Do It Right)
Your CRM is one of your biggest assets—but is your data driving results or holding you back? If your emails are bouncing, response rates are low, or you’re targeting the…
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The Legal Sector Guide to Better CRM Data Management
Why Legal Marketers Struggle with CRM Data Legal marketers face unique challenges when managing CRM and marketing data. Unlike other industries, law firms depend on precise, well-organised data to maintain…
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Smooth Transitions: How to Prepare Your Marketing and CRM Data for a Perfect Migration
A CRM migration is a valuable opportunity to improve your data’s accuracy, relevance, and structure, ensuring that it’s in the best possible condition before entering a new system. A careful,…
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Mastering Post-Event Data: Essential Steps to Turn Your Data into Revenue
Efficient post-event data management is essential to turn visitors into actionable insights and revenue opportunities. 58% of exhibitors and sponsors say poor attendee data quality is a concern when investing…
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The Role of AI and Machine Learning in B2B Database Cleansing and Enrichment
In today’s data-driven B2B landscape, accurate and complete databases are essential for successful sales and marketing efforts. However, maintaining clean and enriched data can be a complex and resource-intensive task.…
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