If you’re in the B2B space, lead generation is likely one of your most pressing business priorities—and also one of your biggest headaches. It’s not just about quantity anymore; it’s…
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Your CRM is one of your biggest assets—but is your data driving results or holding you back? If your emails are bouncing, response rates are low, or you’re targeting the…
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Why Legal Marketers Struggle with CRM Data Legal marketers face unique challenges when managing CRM and marketing data. Unlike other industries, law firms depend on precise, well-organised data to maintain…
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A CRM migration is a valuable opportunity to improve your data’s accuracy, relevance, and structure, ensuring that it’s in the best possible condition before entering a new system. A careful,…
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Efficient post-event data management is essential to turn visitors into actionable insights and revenue opportunities. 58% of exhibitors and sponsors say poor attendee data quality is a concern when investing…
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In today’s data-driven B2B landscape, accurate and complete databases are essential for successful sales and marketing efforts. However, maintaining clean and enriched data can be a complex and resource-intensive task.…
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In the competitive world of B2B commerce, data is the backbone of decision-making. Businesses can gain valuable insights, optimise strategies, and drive growth with the right data metrics. However, with…
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In the realm of B2B marketing and sales, data is not just king—it’s the entire kingdom. Properly categorising your marketing and sales data can be the difference between a hit-and-miss…
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How you can boost your membership through better-managed data Trade associations thrive on robust membership bases, and growth is essential for sustainability and impact. Here’s a comprehensive guide on how…
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Data is the driving factor of every great marketing campaign, but if your data is weak and improperly used, then your marketing endeavours will suffer accordingly. Enriching your data with…
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