Why Your B2B Database Needs an Audit (and How to Do It Right)
Your CRM is one of your biggest assets—but is your data driving results or holding you back? If your emails are bouncing, response rates are low, or you’re targeting the…
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The Legal Sector Guide to Better CRM Data Management
Why Legal Marketers Struggle with CRM Data Legal marketers face unique challenges when managing CRM and marketing data. Unlike other industries, law firms depend on precise, well-organised data to maintain…
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Smooth Transitions: How to Prepare Your Marketing and CRM Data for a Perfect Migration
A CRM migration is a valuable opportunity to improve your data’s accuracy, relevance, and structure, ensuring that it’s in the best possible condition before entering a new system. A careful,…
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Mastering Post-Event Data: Essential Steps to Turn Your Data into Revenue
Efficient post-event data management is essential to turn visitors into actionable insights and revenue opportunities. 58% of exhibitors and sponsors say poor attendee data quality is a concern when investing…
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The Role of AI and Machine Learning in B2B Database Cleansing and Enrichment
In today’s data-driven B2B landscape, accurate and complete databases are essential for successful sales and marketing efforts. However, maintaining clean and enriched data can be a complex and resource-intensive task.…
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Top B2B Data Metrics Every Business Should Track
In the competitive world of B2B commerce, data is the backbone of decision-making. Businesses can gain valuable insights, optimise strategies, and drive growth with the right data metrics. However, with…
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Master B2B Marketing: The Art of Proper Data Categorisation
In the realm of B2B marketing and sales, data is not just king—it’s the entire kingdom. Properly categorising your marketing and sales data can be the difference between a hit-and-miss…
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Guide for Trade Associations: Growing Membership through Data Improvement and Market Analysis
How you can boost your membership through better-managed data Trade associations thrive on robust membership bases, and growth is essential for sustainability and impact. Here’s a comprehensive guide on how…
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How data segmentation leads to marketing campaign success
Data is the driving factor of every great marketing campaign, but if your data is weak and improperly used, then your marketing endeavours will suffer accordingly. Enriching your data with…
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How AI transforms data cleansing
The Data Business is the latest service provider to have undertaken the step into the future of Artificial Intelligence (AI) support with the development of our Advanced Data Analysis Machine…
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