Why You’re Paying Too Much for Your Marketing Data
If youâre using a bulk data provider like ZoomInfo or Cognism, chances are youâre throwing money down the drain. These platforms promise massive contact lists, but in reality, you end…
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The New Year’s Resolution You Can’t Afford To Drop
The New Year brings fresh opportunities for B2B marketers. January is prime time for new business as budgets reset, strategies launch, and decision-makers actively seek solutions to meet their goals.…
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The Real Harm Bulk Data Providers Pose to Your Business
Using bulk data providers like ZoomInfo and RocketReach can offer significant advantages for businesses. Whilst their millions of records for a low cost may seem too good to be true,…
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Why B2B Events Should Consider a Bespoke Visitor Data Build for Their Marketing Outreach
In the fast-evolving landscape of B2B events, standing out in a crowded market requires strategic and data-driven marketing efforts. One of the most effective ways to enhance these efforts is…
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The hidden costs of working with poor data
âWithout quality data, your data science is worthless.â â Michael Stonebraker, MIT professor and data scientist The quality of B2B data can make or break a business. Gartner, a research…
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Marketing Consultants: 3 easy ways B2B data will help increase your clients’ ROI
Your clients have never faced so many pathways for marketing their companies. Itâs often overwhelming for them to break down so many choices in a competitive market when looking for…
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B2B Data: Bulk Data vs Bespoke Data Builds
Today, itâs easier than ever to find and purchase bulk volumes of data from a host of large providers. For a significant but not unreasonable cost, a B2B marketing team…
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Your marketing database questions answered
What should I use as a database? The first thing which should be considered when building a marketing database is the digital infrastructure used by your organisation. Whether you are…
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Your target audience universe questions answered
What is a target audience universe? A âtarget audience universeâ refers to the total population of organisations or individuals who share common characteristics that make them potential customers for a…
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Behind the curtain of bulk data suppliers: The questions you should be asking
Bulk data providers are often the first suppliers youâre likely to approach when looking for new B2B leads or prospect data. They have a firm grip on the market and…
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