If you’re a B2B marketer, business owner, or sales leader, you already know your database is the foundation of your marketing efforts. But is it working for you—or against you?…
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‘Tis the season for marketers to relax, right? Wrong! While many B2B professionals hit pause for the Christmas and New Year holidays, savvy marketers know this quiet period holds an…
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Content marketing is the cornerstone of B2B strategy. It’s the blog post that piques a lead’s curiosity, the whitepaper that nurtures their interest, and the case study that clinches the…
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If you’re running any type of B2B outreach, marketing and sales data is your lifeline. Whether you’re managing a CRM or a marketing database, the quality of your data determines…
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A CRM migration is a valuable opportunity to improve your data’s accuracy, relevance, and structure, ensuring that it’s in the best possible condition before entering a new system. A careful,…
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Efficient post-event data management is essential to turn visitors into actionable insights and revenue opportunities. 58% of exhibitors and sponsors say poor attendee data quality is a concern when investing…
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In B2B marketing, there’s a lot of noise. You’ve probably heard the latest buzzwords—AI-driven insights, hyper-personalisation, omnichannel experiences, and so on. While these strategies are important, there’s one fundamental truth…
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Your CRM should be your secret weapon for driving sales and nurturing customer relationships. But what if it’s full of messy, outdated, and incomplete data? You’re not alone—about 36% of…
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In the competitive world of B2B commerce, data is the backbone of decision-making. Businesses can gain valuable insights, optimise strategies, and drive growth with the right data metrics. However, with…
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In the realm of B2B marketing and sales, data is not just king—it’s the entire kingdom. Properly categorising your marketing and sales data can be the difference between a hit-and-miss…
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