Why Your B2B Database Needs an Audit (and How to Do It Right)
Your CRM is one of your biggest assets—but is your data driving results or holding you back? If your emails are bouncing, response rates are low, or you’re targeting the…
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Futureproof Your B2B Data: Preparing for the AI Revolution in CRM
The AI revolution is here, and it’s changing the face of B2B marketing. From predictive analytics to personalised customer experiences, AI-powered tools promise to transform how businesses operate. But there’s…
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So you have a CRM? Here’s How To Turn It Into A Growth Engine
When it comes to managing marketing data with a CRM, one of the most common issues is the inability to properly use it’s features for effective campaign management. Often, potential…
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6 Quick Fixes to Turbocharge Your Marketing ROI Using Your Databas
If you’re a B2B marketer, business owner, or sales leader, you already know your database is the foundation of your marketing efforts. But is it working for you—or against you?…
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The Hidden Goldmine: Why Christmas Is the Best Time to Refresh Your Database
‘Tis the season for marketers to relax, right? Wrong! While many B2B professionals hit pause for the Christmas and New Year holidays, savvy marketers know this quiet period holds an…
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How to Measure and Improve Content ROI Using Analytics
Content marketing is the cornerstone of B2B strategy. It’s the blog post that piques a lead’s curiosity, the whitepaper that nurtures their interest, and the case study that clinches the…
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The Problems of Decaying Database and How to Fix Them
If you’re running any type of B2B outreach, marketing and sales data is your lifeline. Whether you’re managing a CRM or a marketing database, the quality of your data determines…
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Smooth Transitions: How to Prepare Your Marketing and CRM Data for a Perfect Migration
A CRM migration is a valuable opportunity to improve your data’s accuracy, relevance, and structure, ensuring that it’s in the best possible condition before entering a new system. A careful,…
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Mastering Post-Event Data: Essential Steps to Turn Your Data into Revenue
Efficient post-event data management is essential to turn visitors into actionable insights and revenue opportunities. 58% of exhibitors and sponsors say poor attendee data quality is a concern when investing…
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The Truth About B2B Marketing: It’s Only as Powerful as the Data It’s Built On
In B2B marketing, there’s a lot of noise. You’ve probably heard the latest buzzwords—AI-driven insights, hyper-personalisation, omnichannel experiences, and so on. While these strategies are important, there’s one fundamental truth…
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