Expert Advice on B2B Sales & Marketing
The creation of The Data Business is a prime example of how necessity is the mother of invention. In 2013, publisher and …
Any showrunner or event owner will tell you that a successful event is measured by the number of meaningful interactions between visitors …
Introduction: The Event Data Dilemma B2B event organisers sit on a treasure trove of data—attendee lists, session preferences, engagement metrics—but let’s face …
A CRM migration is a valuable opportunity to improve your data’s accuracy, relevance, and structure, ensuring that it’s in the best possible …
Efficient post-event data management is essential to turn visitors into actionable insights and revenue opportunities. 58% of exhibitors and sponsors say poor …
Today’s successful B2B events and trade shows rely on more than great speakers or excellent logistics; they require sharp insights, targeted outreach, …
For B2B marketers, the demands to deliver meaningful results have never been higher. Yet, too often, teams are bogged down with administrative …
A fresh, accurate database is foundational to engaging your event’s audience and making strategic decisions. Data ages quickly—people change roles, businesses rebrand, …
We’ve asked some of the UK’s Top Event Owners, who form our client base to share anonymous insights into the key factors …
