Understand your audience
Know more about the organisations and people in your database, including their roles, seniority, sectors and commercial relevance.
Transform incomplete, inconsistent or difficult-to-use B2B records into structured, meaningful audiences. We fill information gaps, categorise your contacts and organisations, and create segments that help your marketing and sales teams target with confidence.
AI-powered processing. Expert quality assurance. Built around your business.
Your organisation may have spent years collecting customer, prospect and audience information. But can your team quickly identify exactly who is in it?
When job titles are missing, organisation categories are inconsistent and audience segments are undefined, valuable data becomes difficult to use.
Data Enrichment makes the information you already own more useful. By completing available details and organising records into meaningful categories, we help you find the audiences that matter without spending hours manually searching through spreadsheets.
Give your teams the information and structure they need to turn existing data into more focused marketing and sales activity.
Know more about the organisations and people in your database, including their roles, seniority, sectors and commercial relevance.
Create practical audience segments and personas to support personalised campaigns instead of relying on broad, generic messaging.
Reduce manual research, categorisation and list preparation so your teams can spend more time engaging the right audiences.
Build campaigns around meaningful audience characteristics, helping reduce irrelevant outreach and unnecessary marketing activity.
Make reporting and audience analysis more useful through consistent classifications and better-defined groups.
Get more value from the information your organisation has already invested in collecting, storing and maintaining.
Your data should reflect how your organisation actually markets, sells and communicates.
We combine proprietary enrichment technology, specialist research and human quality assurance to organise your existing records around your commercial objectives.
We can work with your established categorisation framework or help you create one that better reflects your audience.
Complete identifiable missing information such as job titles, organisation names, websites, company sizes and other agreed business fields.
Classify companies by industry, organisation type, sector or other criteria relevant to your market.
Standardise job functions, responsibilities and seniority levels to make decision-makers easier to identify.
Organise your records into clearly defined groups for more relevant communications, campaign targeting and sales activity.
Bring inconsistent classifications and field structures into an agreed framework that is easier to maintain and report on.
Imagine an exhibition organiser with thousands of historical records collected through event registrations, downloads, newsletters and previous campaigns.
Records exist, but incomplete and inconsistent fields make meaningful targeting difficult.
Your teams can select more relevant audiences and build campaigns around them.
Illustrative example of the enrichment process, not an individual client dataset. Available fields and classifications depend on the source data and agreed scope.
A structured, collaborative process with technology doing the heavy lifting and specialists maintaining quality.
We review your existing data, your marketing objectives and the audiences you need to identify.
Together, we agree which fields, classifications, audience segments and personas the project requires.
Our technology processes the records at scale, supported by specialist review and quality assurance.
We deliver the enriched database and agreed segmentation outputs, ready for your team to use in its existing workflows.
Enriching large datasets manually can consume valuable time and create inconsistent results. Our proprietary TDB-AI capability helps us categorise and classify information efficiently using an agreed audience framework.
Our team checks the outputs, reviews complex records and flags information that cannot be classified confidently rather than introducing unsupported assumptions.
The maximum accuracy reported for our enrichment technology, supported by project-specific quality assurance. Actual results depend on data quality, complexity and classification requirements.
Technology-powered, expert-reviewed and tailored to your audience.
Not just a processed spreadsheet. A clearer, better-structured understanding of your existing audience.
We typically work with Excel, CSV and exports from common CRM systems. Project scope and turnaround are agreed following an initial review.
Data Enrichment is one part of building and maintaining a high-performing database.
Confirm the quality and validity of existing records before they are enriched.
Fill available gaps, standardise information and organise existing records into meaningful audience segments.
Identify and create new organisation and contact records where your existing audience needs expanding.
Everything you need to know about our B2B data enrichment services, from categorising existing records to building more useful audience segments.
Data enrichment improves the information you already have by completing identifiable missing fields, standardising classifications and organising records into meaningful segments. Data building is different because it involves researching and creating entirely new contact or organisation records.
Our proprietary TDB-AI technology can achieve up to 97% categorisation accuracy, supported by specialist quality assurance. Actual accuracy depends on the quality and complexity of the source data. Records that cannot be classified confidently are flagged for review or left uncategorised rather than incorrectly assigned.
Yes. We can categorise and segment your existing data by job role, seniority, organisation type, company size, industry sector and other relevant criteria. We can work with your existing categorisation framework or help create a bespoke structure aligned with your marketing and sales objectives.
Yes. We work with existing databases supplied in common formats, including Excel, CSV and exports from CRM systems. We review the structure, agree the information to be enriched and deliver the completed dataset in an agreed format for your team to use.
Our technology is designed for large datasets and can categorise tens of thousands of records per hour. Straightforward projects may be completed within 72 hours, while more complex projects involving bespoke segmentation, multiple audience models or extensive quality checks can take approximately two weeks. We confirm timings after reviewing your data.
Tell us what you're trying to achieve. We'll help you understand where enrichment, categorisation and segmentation could make your existing data more valuable.
Start with a conversation about your database and, where appropriate, explore a sample enrichment exercise.
Add your Elementor enquiry form immediately below this section.