Distinguished Database
Fantastic work! Your database and its structure are of a high standard, and you have a system for verifying new contacts. The CRM you’re using is robust and you’re reaching your target audience. However, work needs to continue to maintain your high email sender reputation. Your marketing effectiveness will plateau unless you regularly bring in fresh contacts.
Areas you can improve:
Data Build
Build in a plan to regularly add fresh, quality, and targeted contacts to your funnel.
Data Cleanse
To protect your high email sender reputation, we suggest carrying out smaller validation tests before a major campaign is undertaken.
Data Enrichment
Work can begin to score leads on their value and their history with your organisation.
