Fair Database
Nice work! Seems like most of your data is up-to-date and has basic categorisation, however, it lacks structure and could be more representative of your target audience. Your organisation may have used bulk data providers in the past but found these were not matching the audience you were looking to reach. This means you’re missing out on key decision makers in your dataset who could be interested in what you’re offering.
Areas you can improve:
Data Build
Consider a more bespoke data build. This targeted approach is more cost effective and delivers quality decision-makers with a much higher validity rate.
Data Cleanse
Consider the volume of generic and personal email addresses in your database, these should be highlighted and replaced with executive emails where possible.
Data Enrichment
Initiate a structure of categorisation to your contacts and organisations. Basic categorisation allows for more effective, personalised marketing.
