Fledgling Database
Not bad! It looks like you have the start of a decent database, but it’s likely spread across multiple silos with no plan on how to bring it all together. Basic data governance is crucial if multiple users are updating and appending data. Without a consolidated master list, errors are likely to occur. Although you likely have a process of removing hard bounces, consider cleansing your database before marketing to protect your email sender reputation.
Areas you can improve:
Data Build
Focus on only adding executive email contacts to comply with GDPR and for a more accurate database.
Data Cleanse
Build in a plan to cleanse your database at least on an annual basis.
Data Enrichment
Creating a master list will allow you to find and remove duplicates.
