Working with Event Data: Go from Beginner to Master
Let’s face it — event data can feel messy, frustrating, and often like a task best left for “someone more technical.” But here’s the thing: data is one of the…
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The Email Formula Behind Every Fast-Growing Event
If you’re an event marketer, chances are email is your most powerful tool—and possibly your most underused one. Yes, social is shiny. Yes, paid media has its place. But when…
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How to Get More VIP Attendees to Your Next Show: Turn Data Chaos into Clarity
Let’s be honest—your VIP programme is only as good as your data. Every event marketer wants more VIPs walking through their doors: the high-value buyers, key decision-makers, and industry leaders…
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B2B Event Data: How to Govern It Right
If you’re an event organiser or B2B marketer running trade shows, conferences or expos, you know the sheer volume of data involved. Registrations, leads, sponsors, footfall tracking, badge scans, post-event…
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How B2B Event Marketers Can Unlock Growth from Existing Contacts
Your Old List Isn’t Dead – It’s a Goldmine How B2B Event Marketers Can Unlock Growth from Existing ContactsBy Barnaby West, Commercial Director Here’s a truth I’ve learnt after years…
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Tame the Data Chaos: Stop Duplication & Fragmentation in Your Event Database
If you’ve been in event marketing for a while, you’ve probably wrestled with the beast that is database fragmentation and duplication. With years of visitor, registration, and marketing data piling…
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Why events fail without a data strategy
When planning and marketing events, it’s easy to get caught up in the buzz—securing sponsors, managing speakers, and ensuring everything runs smoothly. But let’s not forget the most critical asset…
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How to Bring More VIP Attendees To Your Event
Any showrunner or event owner will tell you that a successful event is measured by the number of meaningful interactions between visitors and exhibitors. A tailored database of high-value clients…
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Crafting a Comprehensive Event Data Strategy: The Secret to Turning Your Event Data into Gold
Introduction: The Event Data Dilemma B2B event organisers sit on a treasure trove of data—attendee lists, session preferences, engagement metrics—but let’s face it, it’s often underutilised. Instead of being a…
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Mastering Post-Event Data: Essential Steps to Turn Your Data into Revenue
Efficient post-event data management is essential to turn visitors into actionable insights and revenue opportunities. 58% of exhibitors and sponsors say poor attendee data quality is a concern when investing…
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