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Category: Events Sector

 Mastering Post-Event Data: Essential Steps to Turn Your Data into Revenue
14 November 2024Data Enrichment

Mastering Post-Event Data: Essential Steps to Turn Your Data into Revenue

Efficient post-event data management is essential to turn visitors into actionable insights and revenue opportunities. 58% of exhibitors and sponsors say poor attendee data quality is a concern when investing…

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 6 Ways To Help Your Event Marketers Work Smarter, Not Harder
11 November 2024Email Marketing

6 Ways To Help Your Event Marketers Work Smarter, Not Harder

Today’s successful B2B events and trade shows rely on more than great speakers or excellent logistics; they require sharp insights, targeted outreach, and seamless collaboration. At the heart of this…

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 Keeping Your Event Database Fresh: The Key to Driving Engagement and ROI in B2B Events
30 October 2024Events Sector

Keeping Your Event Database Fresh: The Key to Driving Engagement and ROI in B2B Events

A fresh, accurate database is foundational to engaging your event’s audience and making strategic decisions. Data ages quickly—people change roles, businesses rebrand, and markets shift. Data enrichment is a proactive…

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 The Secrets To Success From Event Owners
17 October 2024Events Sector

The Secrets To Success From Event Owners

We’ve asked some of the UK’s Top Event Owners, who form our client base to share anonymous insights into the key factors that dictate an event’s success or failure. From…

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 The Power of Segmentation: How The Biggest Events Draw in Attendees
14 October 2024Data Enrichment

The Power of Segmentation: How The Biggest Events Draw in Attendees

In today’s competitive B2B events landscape, gathering data is only the first step. The real value comes from using that data to create personalised and highly targeted experiences for attendees,…

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 The 9 Golden Rules for Building a High-Impact Event Database
7 October 2024Data Enrichment

The 9 Golden Rules for Building a High-Impact Event Database

In the B2B event world, having a great event concept and stellar speakers isn’t enough. The true foundation of event success lies in your database—yet 68% of B2B event owners…

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 Why B2B Events Should Consider a Bespoke Visitor Data Build for Their Marketing Outreach
11 June 2024Events Sector

Why B2B Events Should Consider a Bespoke Visitor Data Build for Their Marketing Outreach

In the fast-evolving landscape of B2B events, standing out in a crowded market requires strategic and data-driven marketing efforts. One of the most effective ways to enhance these efforts is…

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 How event marketers can find an extra 16 hours a week
4 April 2024Events Sector

How event marketers can find an extra 16 hours a week

One of the biggest challenges to event marketers is building their show’s exact target visitor audience. This isn’t helped by the diversity of the sector, so many unique events each…

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 How to speak the language of events
3 August 2023Events Sector

How to speak the language of events

Carrying out an event – no matter the size – is no easy task, but understanding some of the terms used before, during, and after the occasion makes it a…

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 Revealing the problems event owners face with data
27 July 2023Events Sector

Revealing the problems event owners face with data

Event owners have a complex relationship with the B2B data used for visitor and exhibitor promotions. This data is crucial to the success of an event, if built and managed…

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Recent Posts

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