A fresh, accurate database is foundational to engaging your event’s audience and making strategic decisions. Data ages quickly—people change roles, businesses rebrand, and markets shift. Data enrichment is a proactive…
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We’ve asked some of the UK’s Top Event Owners, who form our client base to share anonymous insights into the key factors that dictate an event’s success or failure. From…
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In today’s competitive B2B events landscape, gathering data is only the first step. The real value comes from using that data to create personalised and highly targeted experiences for attendees,…
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In the B2B event world, having a great event concept and stellar speakers isn’t enough. The true foundation of event success lies in your database—yet 68% of B2B event owners…
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In the fast-evolving landscape of B2B events, standing out in a crowded market requires strategic and data-driven marketing efforts. One of the most effective ways to enhance these efforts is…
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One of the biggest challenges to event marketers is building their show’s exact target visitor audience. This isn’t helped by the diversity of the sector, so many unique events each…
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Carrying out an event – no matter the size – is no easy task, but understanding some of the terms used before, during, and after the occasion makes it a…
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Event owners have a complex relationship with the B2B data used for visitor and exhibitor promotions. This data is crucial to the success of an event, if built and managed…
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When launching a new show, there are so many elements which need to be considered for its immediate and ongoing success. One of the most important factors clearly, is the…
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Launching a new event takes months of hard work but no matter how perfectly planned it is, it won’t sell itself. With new shows launching every day, it can be…
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