Most event teams spend more time on data than they should. Hours are lost cleaning, merging, correcting, and manually updating records. The work is constant, but results rarely improve. The…
Read More
If you work in events, you’ve probably felt it: the endless cycle of collecting more and more data, but never quite feeling like you’re using it properly. Registration forms, CRM…
Read More
If you think your attendee database is a goldmine, think again. Chances are, it’s riddled with errors, half-truths, and a surprising amount of make-believe. Event registration forms look simple enough:…
Read More
Picture this: you’re staring at a registration form dropdown that asks you to select your job function from a list of 15 options. You’re a “Senior Marketing Operations Specialist” but…
Read More
Event marketing runs on data. The right delegates, the right sponsors, the right messaging — it all starts with a database you can trust. But here’s the reality: too many…
Read More
If you’re an event marketer, you already know the drill: tight deadlines, ambitious targets, and an endless list of stakeholders to keep happy. You’re writing copy one minute, juggling sponsors…
Read More
In B2B events, it’s not the biggest database that wins—it’s the cleanest, smartest, and most connected one. Spray-and-pray campaigns are over. If you want authentic, productive relationships with your event…
Read More
If you’re still blasting the same email to everyone in your event database, I’ve got news for you — you’re not marketing, you’re spraying and praying. And in the B2B…
Read More
While your competitors are slowing down, savvy B2B event marketers are gearing up for success Summer in the B2B events world has a predictable rhythm, doesn’t it? Trade show floors…
Read More
In today’s B2B event landscape, your registration form isn’t just the gateway to your event — it’s the first critical touchpoint in your data journey. Yet far too many organisers…
Read More