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Category: Events Sector

 How The Biggest Events Grow Thorugh Segmented Data
21 July 2025Data Enrichment

How The Biggest Events Grow Thorugh Segmented Data

If you want sharper campaigns, higher-quality leads, and better results from your B2B events, there’s one thing you simply can’t ignore: data segmentation. It sounds technical — and yes, there’s…

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 Working with Event Data: Go from Beginner to Master
14 July 2025Events Sector

Working with Event Data: Go from Beginner to Master

Let’s face it — event data can feel messy, frustrating, and often like a task best left for “someone more technical.” But here’s the thing: data is one of the…

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 The Email Formula Behind Every Fast-Growing Event
30 June 2025Events Sector

The Email Formula Behind Every Fast-Growing Event

If you’re an event marketer, chances are email is your most powerful tool—and possibly your most underused one. Yes, social is shiny. Yes, paid media has its place. But when…

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 How to Get More VIP Attendees to Your Next Show: Turn Data Chaos into Clarity
16 June 2025Data Enrichment

How to Get More VIP Attendees to Your Next Show: Turn Data Chaos into Clarity

Let’s be honest—your VIP programme is only as good as your data. Every event marketer wants more VIPs walking through their doors: the high-value buyers, key decision-makers, and industry leaders…

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 B2B Event Data: How to Govern It Right
2 June 2025Events Sector

B2B Event Data: How to Govern It Right

If you’re an event organiser or B2B marketer running trade shows, conferences or expos, you know the sheer volume of data involved. Registrations, leads, sponsors, footfall tracking, badge scans, post-event…

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 How B2B Event Marketers Can Unlock Growth from Existing Contacts
12 May 2025Events Sector

How B2B Event Marketers Can Unlock Growth from Existing Contacts

Your Old List Isn’t Dead – It’s a Goldmine How B2B Event Marketers Can Unlock Growth from Existing ContactsBy Barnaby West, Commercial Director Here’s a truth I’ve learnt after years…

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 Tame the Data Chaos: Stop Duplication & Fragmentation in Your Event Database
24 March 2025CRM

Tame the Data Chaos: Stop Duplication & Fragmentation in Your Event Database

If you’ve been in event marketing for a while, you’ve probably wrestled with the beast that is database fragmentation and duplication. With years of visitor, registration, and marketing data piling…

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 Why events fail without a data strategy
14 January 2025Events Sector

Why events fail without a data strategy

When planning and marketing events, it’s easy to get caught up in the buzz—securing sponsors, managing speakers, and ensuring everything runs smoothly. But let’s not forget the most critical asset…

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 How to Bring More VIP Attendees To Your Event
18 November 2024Events Sector

How to Bring More VIP Attendees To Your Event

Any showrunner or event owner will tell you that a successful event is measured by the number of meaningful interactions between visitors and exhibitors. A tailored database of high-value clients…

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 Crafting a Comprehensive Event Data Strategy: The Secret to Turning Your Event Data into Gold
15 November 2024Events Sector

Crafting a Comprehensive Event Data Strategy: The Secret to Turning Your Event Data into Gold

Introduction: The Event Data Dilemma B2B event organisers sit on a treasure trove of data—attendee lists, session preferences, engagement metrics—but let’s face it, it’s often underutilised. Instead of being a…

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Recent Posts

  • How The Biggest Events Grow Thorugh Segmented Data
  • Working with Event Data: Go from Beginner to Master
  • The End of Dirty Data? How AI Is Transforming Marketing Databases
  • The Email Formula Behind Every Fast-Growing Event
  • Exhibitor Goldmines: Tapping Into Your Competitor’s Show Data
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