Use the Christmas quiet period to Prepare your event data for Q1
Why the holiday lull is the right time for data work Many campaigns pause or slow over Christmas. That gives you breathing room. No pressure from active marketing means you…
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What Event Marketers Need to Know About Data in 2026
With nearly 7 years supporting event owners, we’ve seen changes develop fast — and in 2026, the shift is going to accelerate. If you’re responsible for event marketing, here’s what…
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How a Data Strategy Boosts Your Event Campaign Performance
If you run B2B event campaigns, you already feel the pressure to deliver registrations and prove that your work drives results. Most teams collect plenty of data, but without a…
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Why Every Successful Event Starts with a Data Plan
You wouldn’t go into an interview without preparing what you’ll say. You wouldn’t build a house without a blueprint. You wouldn’t open a box of flat-pack furniture and start guessing…
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How an Event Data Strategy Reveals the Real Buyers Hiding in Your Audience
Every exhibitor wants one thing from your event: access to real buyers. Sponsors want influence with those same decision-makers. But most event teams don’t have the visibility to show exactly…
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How To Segment Event Audiences Properly
A guide for event marketers and organisers If you’re running B2B or trade show events, audience segmentation is one of your most powerful tools. But it fails if your data…
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Building a Data Strategy That Does the Hard Work for You
Most event teams spend more time on data than they should. Hours are lost cleaning, merging, correcting, and manually updating records. The work is constant, but results rarely improve. The…
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What Strategic Data Can Teach You About Your Own Event
If you work in events, you’ve probably felt it: the endless cycle of collecting more and more data, but never quite feeling like you’re using it properly. Registration forms, CRM…
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The Most Costly Mistakes Hiding in Your Event Registration Forms
If you think your attendee database is a goldmine, think again. Chances are, it’s riddled with errors, half-truths, and a surprising amount of make-believe. Event registration forms look simple enough:…
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Why Delegates Can’t Be Trusted to Segment Themselves
Picture this: you’re staring at a registration form dropdown that asks you to select your job function from a list of 15 options. You’re a “Senior Marketing Operations Specialist” but…
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