Let’s be honest—your VIP programme is only as good as your data. Every event marketer wants more VIPs walking through their doors: the high-value buyers, key decision-makers, and industry leaders…
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If you’re an event organiser or B2B marketer running trade shows, conferences or expos, you know the sheer volume of data involved. Registrations, leads, sponsors, footfall tracking, badge scans, post-event…
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Your Old List Isn’t Dead – It’s a Goldmine How B2B Event Marketers Can Unlock Growth from Existing ContactsBy Barnaby West, Commercial Director Here’s a truth I’ve learnt after years…
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If you’ve been in event marketing for a while, you’ve probably wrestled with the beast that is database fragmentation and duplication. With years of visitor, registration, and marketing data piling…
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When planning and marketing events, it’s easy to get caught up in the buzz—securing sponsors, managing speakers, and ensuring everything runs smoothly. But let’s not forget the most critical asset…
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Any showrunner or event owner will tell you that a successful event is measured by the number of meaningful interactions between visitors and exhibitors. A tailored database of high-value clients…
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Introduction: The Event Data Dilemma B2B event organisers sit on a treasure trove of data—attendee lists, session preferences, engagement metrics—but let’s face it, it’s often underutilised. Instead of being a…
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Efficient post-event data management is essential to turn visitors into actionable insights and revenue opportunities. 58% of exhibitors and sponsors say poor attendee data quality is a concern when investing…
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Today’s successful B2B events and trade shows rely on more than great speakers or excellent logistics; they require sharp insights, targeted outreach, and seamless collaboration. At the heart of this…
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A fresh, accurate database is foundational to engaging your event’s audience and making strategic decisions. Data ages quickly—people change roles, businesses rebrand, and markets shift. Data enrichment is a proactive…
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