You wouldn’t go into an interview without preparing what you’ll say. You wouldn’t build a house without a blueprint. You wouldn’t open a box of flat-pack furniture and start guessing…
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Every exhibitor wants one thing from your event: access to real buyers. Sponsors want influence with those same decision-makers. But most event teams don’t have the visibility to show exactly…
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A guide for event marketers and organisers If you’re running B2B or trade show events, audience segmentation is one of your most powerful tools. But it fails if your data…
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Most event teams spend more time on data than they should. Hours are lost cleaning, merging, correcting, and manually updating records. The work is constant, but results rarely improve. The…
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If you work in events, you’ve probably felt it: the endless cycle of collecting more and more data, but never quite feeling like you’re using it properly. Registration forms, CRM…
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If you think your attendee database is a goldmine, think again. Chances are, it’s riddled with errors, half-truths, and a surprising amount of make-believe. Event registration forms look simple enough:…
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Picture this: you’re staring at a registration form dropdown that asks you to select your job function from a list of 15 options. You’re a “Senior Marketing Operations Specialist” but…
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Event marketing runs on data. The right delegates, the right sponsors, the right messaging — it all starts with a database you can trust. But here’s the reality: too many…
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If you’re an event marketer, you already know the drill: tight deadlines, ambitious targets, and an endless list of stakeholders to keep happy. You’re writing copy one minute, juggling sponsors…
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In B2B events, it’s not the biggest database that wins—it’s the cleanest, smartest, and most connected one. Spray-and-pray campaigns are over. If you want authentic, productive relationships with your event…
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