How B2B Events Protect ROI by Understanding Their True Audience
Most B2B events do not fail because the show floor is poor or the content misses the mark. They fail because commercial decisions are made without a clear understanding of…
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The Single Biggest Frustration in B2B Events
Starting the Year Without a Single Source of Truth Every new event year starts with the same pressure. Budgets are locked in. Event calendars take shape. Leadership wants clear answers…
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Why Every Event Needs a Data Governance Plan in 2026
In 2026, event marketing runs on complex, connected data. Registration platforms, mobile apps, badge scans, CRM systems and sponsor reporting all feed from the same audience records. When that data…
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Why Q1 Event Campaigns Are Won or Lost in Your Database
Most Q1 event campaigns struggle to break ground. Not because of weak messaging or poor creative. They fail because the database was not ready when the campaign clock started. Q1…
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What’s Happened to Your Event Database While You Were Away?
It’s January. You’ve had two weeks off. Your email outbox is waiting. Your Q1 campaign is ready to fire. But your database… isn’t. What’s changed while you were away isn’t…
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When should you outsource your event data management?
Event data underpins every commercial decision you make. Marketing performance. Sales pipelines. Sponsor value. Audience growth. Most teams start by managing data in-house. That works for a while. Then the…
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2026 Event Data Strategy for B2B Marketers
If you run B2B events or trade shows, you know the value of good data. But too often databases become outdated, fragmented, or cluttered. That undermines marketing campaigns, attendee quality,…
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What Your Event Data Should Look Like When 2026 Campaigns Kick Off
As we line up our event and marketing calendar for 2026, there is one asset that determines whether our campaigns fly or flounder: the quality of your event data. Start…
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Use the Christmas quiet period to Prepare your event data for Q1
Why the holiday lull is the right time for data work Many campaigns pause or slow over Christmas. That gives you breathing room. No pressure from active marketing means you…
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What Event Marketers Need to Know About Data in 2026
With nearly 7 years supporting event owners, we’ve seen changes develop fast — and in 2026, the shift is going to accelerate. If you’re responsible for event marketing, here’s what…
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