If you’re an event marketer, you already know the drill: tight deadlines, ambitious targets, and an endless list of stakeholders to keep happy. You’re writing copy one minute, juggling sponsors…
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In B2B events, it’s not the biggest database that wins—it’s the cleanest, smartest, and most connected one. Spray-and-pray campaigns are over. If you want authentic, productive relationships with your event…
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If you’re still blasting the same email to everyone in your event database, I’ve got news for you — you’re not marketing, you’re spraying and praying. And in the B2B…
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While your competitors are slowing down, savvy B2B event marketers are gearing up for success Summer in the B2B events world has a predictable rhythm, doesn’t it? Trade show floors…
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In today’s B2B event landscape, your registration form isn’t just the gateway to your event — it’s the first critical touchpoint in your data journey. Yet far too many organisers…
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If you want sharper campaigns, higher-quality leads, and better results from your B2B events, there’s one thing you simply can’t ignore: data segmentation. It sounds technical — and yes, there’s…
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Let’s face it — event data can feel messy, frustrating, and often like a task best left for “someone more technical.” But here’s the thing: data is one of the…
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If you’re an event marketer, chances are email is your most powerful tool—and possibly your most underused one. Yes, social is shiny. Yes, paid media has its place. But when…
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Let’s be honest—your VIP programme is only as good as your data. Every event marketer wants more VIPs walking through their doors: the high-value buyers, key decision-makers, and industry leaders…
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If you’re an event organiser or B2B marketer running trade shows, conferences or expos, you know the sheer volume of data involved. Registrations, leads, sponsors, footfall tracking, badge scans, post-event…
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