Event data underpins every commercial decision you make. Marketing performance. Sales pipelines. Sponsor value. Audience growth. Most teams start by managing data in-house. That works for a while. Then the…
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As we line up our event and marketing calendar for 2026, there is one asset that determines whether our campaigns fly or flounder: the quality of your event data. Start…
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Why the holiday lull is the right time for data work Many campaigns pause or slow over Christmas. That gives you breathing room. No pressure from active marketing means you…
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With nearly 7 years supporting event owners, we’ve seen changes develop fast — and in 2026, the shift is going to accelerate. If you’re responsible for event marketing, here’s what…
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If you run B2B event campaigns, you already feel the pressure to deliver registrations and prove that your work drives results. Most teams collect plenty of data, but without a…
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You wouldn’t go into an interview without preparing what you’ll say. You wouldn’t build a house without a blueprint. You wouldn’t open a box of flat-pack furniture and start guessing…
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Every exhibitor wants one thing from your event: access to real buyers. Sponsors want influence with those same decision-makers. But most event teams don’t have the visibility to show exactly…
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A guide for event marketers and organisers If you’re running B2B or trade show events, audience segmentation is one of your most powerful tools. But it fails if your data…
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Most event teams spend more time on data than they should. Hours are lost cleaning, merging, correcting, and manually updating records. The work is constant, but results rarely improve. The…
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If you work in events, you’ve probably felt it: the endless cycle of collecting more and more data, but never quite feeling like you’re using it properly. Registration forms, CRM…
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